German luxury brand ESCADA recent days are not good, sales decline, rising debt. ESCADA in Shanghai Plaza, the flagship store location is also PRADA replaced. Will this brand, long popular with mature and elegant ladies, become past tense? ESCADA is self-help, in addition to debt restructuring, brand promotion is the top priority, and only won the consumer can really get out of the woods. Just at the just-concluded Berlin Fashion Week, ESCADA held an exhibition reviewing the line of apparel brands from 1978 to 2009. More recently for Berlin, the most important fashion event is not just for designers to show off at the historic Bebelplatz, but Mercedes-Benz sponsored Mercedes-Benz sponsored by IMG ended the Berlin Fashion Week, It is possible that ESCADA held a retrospective retrospective dramatic for its 30th anniversary. The former German benchmark, which is now facing economic challenges, still intends to reinvigorating its costumes of the 1980s. Brand chief executive Bruno lzer challenged the Bode Museum to shout appalling pink light and set it around a horse Buttocks sculptures show those shiny costumes. Through these shows, people feel deeply feminine, modern, elegant plus color and other keywords belonging to ESCADA, and perfect details and innovative tailoring is the brand's other two qualities. If this is a portrait show before the curtain call, it is gorgeous enough. ESCADA was born in Germany Margaret was founded in 1974. As a fashion model Margaret had once with a beautiful blonde and the same figure popular in Europe and the United States T-stage. In the years of modeling career, she formed a unique perspective on fashion, decided to design their own fashion. She named her fashion as ESCADA in the name of the then purebred Irish horse race. At the 2000 Oscars, movie star Zhang Ziyi in ESCADA appeared at the presentation site, causing public opinion an uproar. ESCADA deduced an Eastern myth, Zhang Ziyi therefore left the world a charming and oriental beauty of the United States.