The children's wear market is not as beautiful as it looks

The scale of China's children's wear market has maintained an increase of more than 20%, and well-known adult clothing brands have also launched children's wear series. At present, the relaxation of the second-child policy has given the children's wear industry a shot in the arm and has also brought about a broader market prospect. However, the industry that looks "beautiful" has "hard injuries."

Thrilling: online shopping for children's clothing security risks

"I never dreamed that giving my child a birthday gift almost cost the child's life!" Chen Qiuyun, who lives in the Ziyuan Community of Jinfeng District, Yinchuan City, has experienced a shocked scene - she wears a net to buy clothes for her three-and-a-half-year-old daughter. Minutes, he heard the neighbor kid screaming and told her, “The beanie is mad!” Chen Qiyun quickly ran out and saw her daughter lying on the floor halfway, his face rose purple, and his eyes rolled straight – the pull cord at the new coat How to buckle up tightly, tightening his neck tightly, the more the child struggles, the tighter the pull rope. When Chen Qiuyun untied his pull rope with his trembling hand, the child was nearly suffocated and sent to ambulances, and there was no danger of life...

Yinchuan citizen Zhao Yunhai also often buys clothing for children online, but he always listens to the child and itches. His body still has rashes from time to time. After the checkup, the doctor said there was no pathological cause and he suspected that there was a problem with the clothing. Zhao Haohai took part of the online shopping clothing to test, concluded that children's clothing fabric contains azo, formaldehyde and other chemical substances. Children have different physiques and have different reactions.

Self-employed Xiaozheng of Jinfeng District gave her daughter a number of pieces of clothing for girls online and found problems with product identification, fiber content, color fastness to dry rubbing, and comfort.

Online shopping children's clothing is inexpensive and convenient, and it is popular with the public. However, when it comes to purchasing, it will pay more attention to the price, brand, style, material and size, while ignoring the details involved in wearing safety. In addition, most consumers do not insist on asking for invoices, causing trouble for their rights protection.

Vigilance: Product Quality in Stores Is Staggered

Online shopping children's clothing quality can not be guaranteed, then the physical store situation? The reporter visited several major shopping malls and shopping malls in Yinchuan and found that a wide range of children's clothing is dazzling, and the price is almost equal to the price of adult clothes. After playing 30% to 50% off, it is still more than a hundred dollars. However, the quality of children's wear is not optimistic.

The white-collar Xiao rainbow bought a few clothes in the Yinchuan parent-children shopping plaza a few days ago. When he returned, he found that the quality of the clothes even though he bought clothes in the same place was still very large. Yinchuan children's clothing wholesalers said that some time ago in some shopping malls scouring some children's clothing in the store to sell, but many customers reflect quality problems.

Reporters found in a number of children's clothing wholesale markets in Xingqing District, Jinfeng District and Xixia District that the quality of children's wear was uneven and the wholesale price was different. An average of 5 yuan can be wholesale to a children's clothing single product, in the ground generally sell 8 yuan to 15 yuan; mid-range of 20 yuan to 60 yuan, the quality is acceptable, less design highlights, such goods in the wholesale market Take the mainstream. The wholesale price of high-end children's clothing is more than 80 yuan, the retail price is more than 120 yuan, and the quality and design "looks beautiful."

It is understood that relevant departments of Yinchuan City recently conducted inspections on the identification of children's and infants' clothing, the content of ingredients, and instructions for use of products in major shopping malls and specialty stores. The sampling involved 22 batches of 71 batches, among which 16 were 62. The batches were judged to be qualified and some children's clothing labels and components were not qualified.

The reporter learned that the hidden dangers of children's clothing are mainly concentrated in the following aspects. First of all, the chemical substances on the fabric are sustained release to children, such as azo, formaldehyde, etc., children exposed to formaldehyde, can cause congestion and edema of bronchial mucosa, leading to bronchitis. Formaldehyde can be washed off with water, and azo can not be washed in a few years. Secondly, the needle inspection technology that is easy to ignore in children's clothing production technology in China is to detect broken needles. The influence is dominant. The presence of decorative tapes causes the risk of suffocation in young children. The applicability standards of China's textiles and apparel to children's wear products are barely enough to take into account safety requirements such as ropes, but they have not been taken into consideration for children in middle and children's clothing, which is a big gap between the standards of European and American countries.

Thinking: The children's clothing market has great potential

Safety and health are kings

According to the "2012-2015 Children's Wear Industry Report" issued by the National Bureau of Statistics, the annual growth rate of the children's clothing industry's output value can reach 25% to 30%. It is estimated that by 2015, the market capacity of China's infant clothing and cotton goods and daily necessities will reach 227.98 billion yuan. The separate two-child New Deal has brought more business opportunities to the children's wear market; the "2010-2015 China Children's Wear Market Competition Analysis and Investment Prospects Forecast Report" shows that the number of births of newborn babies reached the peak in 2010, and the average birth rate of newborns will be maintained in the following years. The ratio increased by about 15%; the sixth census conducted by the National Bureau of Statistics showed that children aged 0-14 were 220 million, accounting for 16.6% of the total population. Children's wear will have a broader market space.

Forward-looking Industry Research Institute pointed out that the children's clothing market has great potential, but has not yet formed a complete competitive landscape.

According to the China Garment Association's annual report, in 2013, China’s children’s wear market was 2 billion in the domestic market, but foreign brands accounted for half of the total; in domestic terms, 70% were in unbranded status and distributed in third and fourth-tier cities.

The children's wear market seems to be simple and has a low threshold, but it is not so. It involves the comprehensive competitiveness of quality requirements, technical capabilities, and children's wear testing standards. Children's clothing safety problems that are often exposed to the industry are not small, comfort and safety have become a shortcoming that restricts the development of children's clothing.

An interview with the reporter found that young parents now have higher requirements for raw materials, and the choice of products will gradually shift from style to environmental protection for comfort and materials. Pursuit of children's health clothing will become the mainstream keyword. Hou Bing, a children's clothing distributor, said: “Customers demand natural fabrics such as cotton, hemp, and silk, and do not like excessive dyeing and special handling. They also attach great importance to details such as zippers and buttons.”

The reporter observed that the shopping mall in Yinchuan has risen suddenly and the investment area for children's products is poised to take off. Children's wear brands can take the opportunity to get rid of the limitations of department stores and provide children's wear brands with a broader market space.

● Extended reading

Buy children's clothing, small details guarantee great safety

Industry insiders reminded consumers to purchase children's clothing, be sure to pay attention to the contents of the logo, carefully check the product's trademark, Chinese name, factory address, clothing model identification, ingredient identification, washing logo and instructions, product certification, product implementation standard number, Product quality level and other identification. Try not to buy clothing that claims to have functional substances, such as ironing and UV protection. Adding substances to achieve this type of function; Note that the zippers, buttons, and snap buttons are suitable and firm to prevent children from accidentally serving; Lining the surface parts such as collars, heads, flaps, plackets, to see whether there is degumming, blistering or seepage glue, etc., while avoiding the purchase of neck, hooded, waist or hem with drawstring tops. “A” clothing can be directly contacted with skin of infants and young children. “B” or “C” can not be directly contacted; try to choose plain or light-colored fabrics. Online Shopping chooses businesses that have no reason to return for seven days if possible. The more complete the relevant information, the better.