2015 is a year for both the opportunities and challenges for the apparel industry. Since 2004, the apparel industry has seen a rapid increase at a compound annual rate of 20.2% in the past decade, down from 10.9% in 2014 . Under the impact of the new environment such as "Internet +" and O2O, the apparel industry faces the opportunities and challenges of integration and reform.
Free Point fashion point of freedom is China's most dynamic fast-fashion women's brand , is the trend of international fast-fashion clothing and the rise of the competitive brand, the current fashion free style point has been blowing the wind blowing north and south of the motherland, sales Mainly to direct sales stores and franchisees, some of the advantages of the shopping district to associate stores, supplemented by sales outlets are distributed in southern China, central China, east China and the Pearl River Delta coastal cities.
Since its founding, fashion freedom has opened dozens of franchise stores in South China and has VIP base of nearly one million consumers. As the franchise system becomes more and more large, the number of stores and brand loyal customers are steadily growing.
In 2015, the optimization and integration of China's garment industry is of crucial importance. It is also the year of brand integration in a free fashion point. This year, we have conducted an all-round upgrade from the aspects of brand image, product development and sales management. Will be in some key cities in the commercial center with the latest brand image of the terminal opened large flagship store, through the form of a point to expand the surrounding second and third tier markets.
With years of experience in terminal operation and management of apparel chain stores and a well-established product supply system at the company's headquarters, the Free Point Fashion Freepoint has now formed a set of terminal operation and management models that can be rapidly copied. In 2015, it will strive to expand the national market in an all-round way Take root in the blank market and work intensively in the existing regional markets.
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