Stella McCartney Brings Adidas to Design Olympic British Teamwear

Iconic British designer Stella McCartney will continue the excellent design of the 2012 Olympic Games, injecting her fashion aesthetics concept into the British team's adidas game design concept. At the same time, she will also provide the Olympic Games official support team with the uniform design. In an effort to maximize the performance of British National Team athletes in the Olympic and Paralympic Games, Adidas also applied its latest innovative sports functional technology to the design of British team uniforms.

In 2012 adidas UK’s national uniform sales were exceptionally good, becoming the most successful series of Olympic uniforms in history. We expect to continue the glory of 4 years ago. The Rio de Janeiro Olympic series will adopt a new design and will be released in April 2016. Adidas also The most advanced technology research and development results will be used for the first time in this series of uniforms to help the athletes who set sail for the Olympics to show their style on the world's highest level of sports competition.

Just one year away from the 31st Summer Olympic Games and the 15th Paralympic Games, the famous sports brand Adidas also communicated with the designer Stella McCartney in a selection of images and videos. And behind the scenes of the design process.

Rio 2016 Olympic Games adidas game design process

The design work for this series began 18 months ago and Stella McCartney was commissioned in April 2014. The official team styles and suppliers' selections have therefore undergone months of evaluation and feedback and will continue until the end of 2015. Many famous athletes volunteered to help the design process, including Olympic gold medalists Jessica Ennis-Hill and Laura Trott, world-class triathletes Alistair and Jonny Brownlee, Commonwealth Games gold medalist Tom Daley, and British national cycling road champion Lizzie Armistead. , Ryder Cup golf player Justin Rose, and gymnastic superstar Max Whitlock.

Barry Moore, director of the British brand at adidas, said: “Our design became an industry benchmark three years ago and today we will once again go all out to complete this new mission. We combine cutting-edge sports technology with Stella McCartney’s outstanding design. We want to make our athletes perform at their best."

Stella McCartney said: "Joining hands again with adidas, as the creative design director of the British team's uniforms for the 2016 Olympic Games, made me very excited. It is my glory to work with our best athletes again and I hope our design will work. Let them be more proud."

Olympic gold medallist Jessica Ennis-Hill said: "Stella McCartney and adidas have once again teamed up to design the British team for the Rio 2016 Olympic Games. This is very exciting! The British uniform at the 2012 London Olympics is so classic that it Together with many special moments, I will never forget me. I am very much looking forward to the release of the new series and I am looking forward to putting on such a perfect match for the 2016 Olympic Games."

Bill Sweeney, chief executive of the British Olympics Association, said: "At the 2012 London Olympics, Stella McCartney's uniforms made the British national team heroic. So we are very pleased to re-invite Stella as the 2016 Olympic Games adidas of the Rio de Janeiro Olympic Games. The integration of fashion and sports led by Stella, the competition design and the creative design director of the player's village dress, has made us eager to show the public these extraordinary designs."