The development of Hetian jade needs culture to support. If it is simply selling, not culture, it must not develop in the long run.
For the Hetian jade industry, the pain is not a bad thing, or a good time for industrial integration.
In the four stages of marketization, scale, standardization and efficiency of industrialization, Xinjiang Hetian jade industry has completed the evolution of the first two stages and is facing a breakthrough in standardization and efficiency.
Xinjiang is in the hinterland of the Eurasian continent. There is no suspense, "One Belt, One Road" is the theme of the 2015 Asia-Europe Commodity Trade Fair.
At the Hetian Yuyu Culture and Industry Development Forum held in the middle, the jade carving masters from all over the country were talking about the cultural origin of Hetian jade, while the local government departments were focusing on how to create a strategic perspective on the Silk Road cultural economic belt. Recognize and develop the Hetian jade industry and give full play to Hetian jade's historical and cultural brand.
Li Zechang, executive vice president of the Xinjiang Jewelry and Jade Jewelry Industry Association, said that the development of Hetian jade requires cultural support. If it is simply selling, not culture, it will not be able to develop in the long run. “Many businesses have been transforming in the past few years, and integrating Hetian jade culture into the development of the company.â€
However, compared with the big theme of “One Belt, One Roadâ€, the merchants engaged in the Hetian jade industry in recent years have more “chill†in the “small circleâ€.
Some insiders believe that for the Hetian jade industry, the pain is not a bad thing, or a good time for industrial integration. At the forum, Ma Guoqin, president of the Xinjiang Hetianyu Information Alliance Chamber of Commerce, said that Hetianyu's industrialization development is facing a critical period of upgrading and filing.
How to upgrade the file? Ma Guoqin believes that in the four stages of marketization, scale, standardization and efficiency of industrialization, Xinjiang Hetian jade industry has completed the evolution of the first two stages and is facing a breakthrough in standardization and efficiency.
Benefits must increase the added value of Xinjiang Hetian jade, and the first thing that standardization faces is the name of Hetian jade, namely: What is Hetian jade?
Do not ask the source
Near the Urumqi International Grand Bazaar, Hetian jade shops are row upon row.
At the Kashgar and Tianyu Trading Center, when a customer selected a Hetian Biyu bracelet, he thought that there were too many black spots and put it back in the counter.
"Look at the other side, Russian jasper is better," the clerk said.
The customer who wants to buy Hetian jade is recommended to buy Russian jade, which makes him feel puzzled.
In fact, according to the National Jewelry and Jade Appraisal Standards published in 2011, the tremolite-based jewellery categories were all named “Hetian jadeâ€. In January 2014, the national standard "Hetian jade physical standard sample" was officially promulgated, and Hetian jade had a physical sample as a reference standard.
According to this naming standard, Russian jade, Korean jade, Qinghai jade, Canadian jade, etc., can be legally called "Hetian jade". Hetian jade has gone to local production, and is no longer limited to a production area in Hetian, Xinjiang.
However, since the publication of the standard, the industry and the academic community have been controversial.
This standard also brings confusion to consumers. During the 2015 Eurasian Commodity Trade Fair, in the gemstone art exhibition area, facing the dazzling array of Hetian jade, the audience, and the real purchase of the pockets is rare.
"I really don't know what the difference between these jade is, I am afraid I can't buy the authentic Hetian jade," one customer said.
In this regard, Zhao Wei, general manager of Jinan Jade Crafts Co., Ltd., and the end is also the main producing area of ​​Hetian jade, most of which are mountain materials. "In addition to Xinjiang, Russia, South Korea, and China's Qinghai and other places also produce Hetian jade. Russian and Korean production of Hetian jade is even better. For example, Russian jasper, regardless of color or texture is even better than Hetian Biyu, the price is more than Hetian Biyu ."He said.
It is understood that the Russian material Hetian jade is produced in Russia, but the Russian material is very small, mostly mountain water and mountain material. The white jade value of Russian material is only lower than the fat jade in Xinjiang Hetian jade, the current high-end market. More than 90% of white jade is Russian.
Ma Guoqin said that with the gradual depletion of jade resources in the Hetian region of Xinjiang, prices have continued to rise, and Russian jade and Korean jade have entered the Chinese market to fill the demand for jade in the Chinese market.
"No matter from texture or mineral composition, Russian materials are very similar to Hetian jade. Although the Russian material is still not up to the quality of Xinjiang Hetian jade seed material, the superior Russian material has nothing to do with Xinjiang Hetian jade." Ma Guoqin said.
He Naihua, executive chairman of the China Chamber of Commerce Jewelry Committee, believes that although Russian jade is very similar to Xinjiang Hetian jade in terms of texture and so on, Xinjiang Hetian jade has placed many Chinese cultural genes, which cannot be divided only from mineralogy.
"Russian materials and Korean materials are flooding the Chinese market, which will inevitably affect the status of the real king of Hetian jade in Xinjiang, which is not conducive to the development of the Hetian jade industry in Xinjiang." He Naihua said.
At the fair, more consumers also revealed their willingness to buy Xinjiang Hetian jade. "I have been playing in the Hetian jade for a long time, but it is really difficult to identify the place of origin." A jade player said at the fair. Sun Li, general manager of Xinjiang Guoyu Hetianyu Co., Ltd. said that according to national standards, if the customer does not specifically ask, the merchant is not obliged to inform the customer of Hetian jade.
"But Xinjiang Hetian jade carries too much cultural connotation. Although the new standard is conducive to making the industry more aware of the extension and connotation of Hetian jade, as Hetian jade enterprises are still obliged to promote Hetian jade culture. It can be said that Hetian jade has historical value. It is accompanied by the continuous inheritance of the Chinese nation's thousands of years of cultural belief history, "Sun Li said.
In this regard, He Naihua believes that although there is a national standard for the definition of Hetian jade, the appraisal book issued by the institution still has to be named. The tremolites outside the Hetian area of ​​Xinjiang can be marked as "Xinshi jade" or "soft jade". "Where it is produced from Xinjiang Hetian, it can be marked as "Hetian jade".
Market cold
On the one hand, Xinjiang Hetian jade is attacked by external jade species, and the changes in the market environment are also making it impossible to feel the "spring breeze" in Xinjiang and beyond.
At present, there are nearly 10,000 dealers in the market of Xinjiang Hetian jade, with sales exceeding 10 billion yuan. Urumqi has become the center of processing, trade and quality appraisal of Hetian jade. There are more than 2,000 shops listed here.
Near the Erdaoqiao Grand Bazaar, a “Hetian jade supermarket†hangs a banner that is 45% lower than the market price to show the people. Despite this, there are not many customers who buy Hetian jade here.
"In the recent period, no one's business is good, we are just starting to introduce profit-making activities." The store clerk told reporters, "Now some small businesses have closed, and the merchants who smashed goods in the past few years can only be stiff. Don't dare to cut prices, you will lose money when you cut prices."
But one customer said that the market price of Hetian jade itself is difficult to define, and the effect of such activities is limited. "Now everyone is more fond of jade, and Hetian Baiyu is too elegant, not as good as jade."
In addition to aesthetic factors, a merchant exhibiting at the Expo admitted that due to the recent central anti-corruption, sales of Xinjiang Hetian jade as a luxury goods have fallen sharply. "I really want to play Hetian Yu, because the price increase in the past few years is too fast, now everyone can't play, and I can't afford to buy it. I can't buy it."
At the same time, due to the huge profits of Hetian jade and the weak market supervision, unscrupulous traders are making a lot of fake and fake sales. Donglin Stone, Bayu, Ayu, and synthetic materials are flooding the market, making it difficult for consumers to distinguish between jade and stone. Some merchants are asking for price, which seriously restricts the healthy and orderly development of Xinjiang Hetian jade market, and it is difficult to form a market agglomeration effect;
In view of the current shortcomings of Hetian jade's poor mobility and quality, Ma Guoqin proposed to introduce the authoritative and legal specific standards and pricing standards of Xinjiang Hetian jade, and issue price information according to the quality level of Xinjiang Hetian jade.
Li Jian, chief analyst of Xinjiang Xiangkun Information Consulting Co., Ltd., believes that in addition to cultivating local jade carving talents in Xinjiang, it is also necessary to study the law of industrial operation and strengthen brand building to form an industrial agglomeration effect. "And it is necessary to increase publicity and promotion, so that Xinjiang Hetian jade will go abroad and become a jewellery category that is universally recognized by the world," he said.
After editing:
Whether Hetian jade is a name that contains the place of origin is now becoming more and more a pain in the industry.
Some practitioners believe that Hetian jade is derived from Xinjiang Hetian, at least from Shixia jade produced in Xinjiang; while others believe that Hetian jade does not have a place of origin. The controversy over the name of Hetian jade has actually begun with the promulgation of the national standard, but when the market is cold today, this controversy has further led to consumer embarrassment.
In fact, the argument for Hetian jade origin is not where it originates, but the continuation of the benefits of the business behind it - based on the fascination of the people of Hetian jade, the value of Hetian jade produced by Hetian is doubled in this way. Under the cognition, the identification of the amphibole jade production area in the industry or outside the industry has become an important factor in its price system.
But carefully interrogated, where Hetian jade is produced is a question that cannot be delved into: In ancient times, where did Hetian jade come from? Is it from today's Wada? Was every piece of Hetian jade produced at the time? This series of questions is currently unable to give an exact answer.
Like Lantianyu, the historical records indicate that Lantian jade has disappeared, but there is still jade output around Lantian, but the jade produced is serpentine jade.
Nowadays, the cause of internal and external troubles is still the cause of the troubles caused by the industry. In the fascination with Hetian and Shixian jade, it should accept the excellent difference between the quality of Hetian and the quality of the amphibole, and it is more culturally represented. While not obsessed with the jade of the field, consumers should not pay for the place of origin.
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