Eleventh has passed, and the weather is getting colder, and the cold air from the north has gradually affected all major regions of our country. In order to keep out the cold, do everyone have enough air-conditioning and heating to stock up on the artifacts? The Red Bean Home, which is favored by consumers and the attention of the industry, will be unveiled at the Hangzhou International Knitwear Expo on October 13th, and will present the 2021 autumn and winter new red bean velvet heating underwear.
The consciousness of the new generation is awakened, and the red bean velvet soft underwear rides the wind and waves
“Traditional thermal underwear is mostly made of polyester. It is bloated, not to mention sultry and airtight, especially after sweating, it is not easy to volatilize, it is uncomfortable to be stuffy inside, and it is easy to catch a cold and induce a cold.-A professional mother"
It is said that traditional thermal underwear is stuffy, bloated and airtight, but what kind of underwear do consumers really need? Hongdoujia, who has been deeply involved in the underwear industry for many years, used the data of over 100 million hot-selling pieces[1] to tell us the answer.
Hongdou Home returns to the user's perspective and usage scenarios, and finds that users wearing underwear need a warmer, softer, and comfortable inner wear experience. Since 2014, Hongdou Home has continued to make breakthroughs in fabrics and craftsmanship. It selects soft raw materials from 6 countries[2] and adopts 9 soft velvet crafts[3] to make the red bean velvet soft underwear reach the level 3 soft fabric standard[4] , Created a new category of red bean velvet soft underwear in the thermal underwear market, becoming a favorite of the new generation of consumer groups, and has repeatedly set new sales records.
Adhere to the science of clothing, continue to upgrade heating underwear
Hongdou Jujia always adheres to the spirit of craftsmanship, constantly iterates and updates, and uses technology to make underwear more comfortable. The red bean fleece heating underwear launched by Hongdou Jujia this time is also ingenious. The surface layer adopts imported heating fiber, which uses the fiber to store more still air and lock in heat. The temperature rise value in 30 minutes is 1.5 times that of ordinary underwear, which brings users tangible warmth, which is simply a winter gospel for people who are afraid of cold. ; The close-fitting layer is preferably combed cotton, which is natural and skin-friendly, moisture-absorbing and non-sticky. At the same time, the soft velvet process is added to make the fabric more fluffy and soft, bringing users an upgraded soft and comfortable experience.
While maintaining an excellent "warm" experience, Hongdou Home brings more surprises: many people like to put their trouser legs into their socks when wearing underwear. The reason is that the underwear lacks elasticity, and the trousers go up when they move slightly. In order to solve the sense of restraint brought by traditional underwear, the red bean fleece heating underwear has an innovative weaving process, and the blessing of Lycra elastic fiber makes the fabric easy and elastic, and winter activities are more convenient.
It is reported that this Hangzhou conference has set up an on-site experimental area, which will let users see what they see in a more intuitive way, verify the authenticity of fabrics and the innovation and upgrade of craftsmanship, and understand the science of clothing. There is also a thicker version of the fever series suitable for the elders and people who are more afraid of the cold. Wool is added to the outer layer of the underwear to double the warmth. At that time, friends in pink can arrive at the scene or watch the live broadcast and feel the warmth brought by the red bean velvet heating underwear. Looking forward to witnessing the release of a new generation of red bean velvet heating underwear with you in 2021!
[1] Top-selling over 100 million pieces: The data comes from the Hongdou home sales system, some of the data is temporarily estimated, unaudited, and no business performance commitment is made
[2] Six countries’ soft materials: China’s Ordos cashmere and Xinjiang cotton, Austria’s TencelTM Modal, American Lycra Spandex and DuPont Sorona®, Japan’s Mitsubishi heating fiber, India’s Bora Modal and viscose, Singapore Sateri’s EcoCosy® fiber, Please refer to the product tag for the specific raw materials
[3] 9 soft pile crafts: flexible fiber, superfine fiber, light soft fiber, blending craft, spinning craft, weaving craft, raising craft, fluff craft, two carpet craft
[4] Grade 3 soft fabric: Refer to the internal control standard of the enterprise for the grade number
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