GGDB popular with "small dirty shoes"

The Italian brand Golden Goose Deluxe Brand (GGDB) is best known for those old-fashioned, dirty-looking, but high-quality leather sneakers that have become one of the most common singles in star jerseys.

This year, GGDB expects revenue to increase by 32% over last year, exceeding 100 million Euros (about US$113 million). There are currently 22 flagship stores.

Recently, GGDB opened a new store in Dover Street, Mayfair, London, adjacent to brands such as Victoria Beckham, Alexander Wang, Jimmy Choo and Christian Louboutin. This is also the first GGDB store in the UK.

In addition to the official website, former brands are generally available in London's Browns, Selfridges, and Net-a-porter. In an interview, Chief Executive Officer Roberta Benaglia said that GGDB had achieved double-digit growth in the UK in the past three years.

After visiting this market and setting up shop, Benaglia said that flagship store designs in different cities are more or less similar, but they only want to establish more contact with the locals in details. Each store may have special product lines. . For example, the flagship store in London brought with it a selection of leather jackets. On the one hand, it is to give more choices to British customers who love “unique”, and on the other hand, it is more dazzling to echo the atmosphere of spring and summer.

Two-storey shops include men's and women's wear, and the most classic footwear collection. You will see a metallic green leather motorcycle jacket, a glittering shoulder bag, and oversized crystal embellished sneakers...

For these single items, the store's design strives to maintain a minimalist style. The white space is separated by some neat black frames. White marble, antique mirrors from Venice, retro British sofas from the 50s, link the origins of the brand Venice with the British elements.

This brand, established in 2000 by the Venice designer husband and wife husbands Alessandra Gallo and Francesca Rinaldo, basically began international expansion after being acquired by private equity firm Style Capital in 2013. It is reported that the opening of London's flagship store is part of the brand's plans for new international stores in New York, Tokyo, Seoul, Milan and Paris.