Zhang Zhiyong, chief executive officer and president of Li Ning, said that in order to enhance its brand image and store efficiency, the Group opened the fourth-generation Li Ning store in an international city in China last year. There are currently 98 stores. By the end of last year, 14 flagship stores were opened and the flagship store for the 2008 Olympic Games is expected. There will be 70-80 homes, and the investment cost will not be too large.
He said that in terms of domestic sales channels, there was a net increase of 751 stores by the end of 2005, and the number of stores so far has reached 3,373. It is expected that by the year 2008, 5,100 of them will be from franchise stores.
In addition, he also pointed out that at the 2008 Olympic Games, the company will continue to use ping-pong, gymnastics, and shooting as the main sponsors, and will also sponsor other national athletes.
Yiwu Jewelry Factory is established in year 2001 in Yiwu City, Zhejiang Province of the Eastern China.
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