Disney brand life hall will be settled in Wenzhou dynamic front line

In two months, Mickey may be standing at the front door of the dynamic front to welcome customers. It is understood that in September this year, more than 1,000 square meters of Disney Museum will land on the dynamic front, when it will be the city's largest and only one Disney consumer goods complex.

On July 3rd, Wenzhou Dynamic Frontline officially signed an agreement with Disney authorized dealers to bring together nine Disney consumer goods brands such as “Mickey”, “Minnie”, “Pluto”, “Princess Series” and “Pirates of the Caribbean”. , Commodity related to leather goods, jewelry, cosmetics, toys, fine goods and so on.

"Disney's bags, clothing, cosmetics and other consumer goods can be purchased at one time in our living hall. This is not possible anywhere else in Wenzhou." explains Lu Xiangjun, General Manager of Wenzhou Frontline Shopping Plaza Co., Ltd. Its uniqueness. Lu Xianglu also showed greater expectations for the Disney Life Museum. He said that bringing together so many Disney consumer goods is to make Disney culture reflected in our shopping malls, and hopes to drive sales of other brands in the mall through its sales.

In addition, the dynamic front-line will use Disney's consumer goods sales opportunities, will also increase in the mall a variety of animation games, cartoon character performances and other interactive experience projects. “More than 1,000 square meters on the third floor of our North Hall is a living hall, and the rest will be arranged with various interactive games.” Lu said.

According to the cooperation agreement between the two parties, Disney's merchandise authorized dealers will be fully responsible for brand promotion, marketing, and store operation management three months before the opening of the Life Museum. Now, the Disney Life Center has entered the preparatory stage of opening. It is expected that the Living Museum will be officially opened in September this year.

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Disney, as a comprehensive entertainment giant, has enjoyed worldwide reputation for decades. Disney brand project business is divided into four parts: film and television entertainment, theme park resorts, consumer goods and media networks, involving film and television, tourism, networking, clothing, accessories, toys and many other areas. In 2005, the Interbrand BusinessWeek ranked among the top 100 brands in the world. In 1993, with the success of Disney consumer products represented by the image of “Mickey Mickey” entering the Chinese market, Disney’s other images slowly entered China, and its retail business expanded to 25 cities, attracting many consumers.