KFC's Heroes Post Calls the Coolest Elements of Summer

The most in dress, the most hot modeling, the most cool interpretation ... ... is to drink the sad aftertaste, see the colorful, reality show passion. On June 14, a fashion show was staged at a fashion show in the capital. Miss World, Jane Blured Band, Fancy Basketball Junior, and the little monsters in "Monster Castle" arrived at the scene and sang the theme of "vigor, happiness, health, and fun". This scene is neither a fashion show nor a release of a music album. His organizer is the fast-food giant KFC, and the protagonist is the latest "cool summer" four drinks this summer.

KFC's product strength this summer is very different from that of previous years. The focus is not on chicken products. Instead, it is four colorful drinks. It is all in one, and it has been listed in various restaurants nationwide in June. This is the first time KFC has been in KFC. The “Snow Top Coffee” symbolizes “happy and changeable”. The smooth milk coffee is accompanied by exquisite sundaes. The fragrance changes for a few moments. The mood changes instantly. It is appropriate in this era of self-assertion. , As its name implies, it is composed of eight kinds of modern and healthy fruits, sweet and sour, attractive in color, and more importantly, it gives you "vigor" 8th power; on behalf of "queer" is "Ice Fighting and Colorful Sundae "The delicious sundae is filled with colorful cauliflowers and mango sauces that are fragrant. It's hard to eat as you like, and it's hard to be unhappy." Pepsi is extremely good, extremely savory, extremely low-calorie, and new ideas for fashion and health. .

According to the person in charge of KFC’s new product launch promotion, this summer’s branding is not only because summer is an excellent season for beverage promotion, but also to be close to young people and cater to their needs: being self-motivated and having fun. , but also to health. Therefore, "Cool Summer" promotes the use of all elements, in addition to traditional means, buy drinks scratch card to participate in the lottery, online and offline attack, together with the popular website QQ.com open up kfc.qq.com, set The games, styling drafts, and text messages were all rated as one. At the same time, “Sou Cheng Ji” was launched – the National Search Cool Campaign.

With the formation of the cool fashion show in Beijing, more than 30 cities across the country will issue hero posts and invite everyone to spend the unforgettable summer of 2006 with KFC. Among them, the "Entertainment Site", "Pepsi Music Billboard" on the National TV Station, and "Star of Entertainment" in Dragon TV will also conduct on-site tracking of 12 of these active cities.

Background information:

KFC is affiliated with the world's largest restaurant group - Baisheng Global Catering Group. Yum! Group has more than 34,000 restaurant chains and more than 850,000 employees in more than 100 countries. Its subsidiaries include KFC, Pizza Hut, Taco Bell, A&W and Long John Silver's (LJS). Five world-renowned food brands rank first in the world in the fields of cooking chicken, pizza, Mexican food and seafood chain restaurants. Currently KFC has more than 1,500 restaurants in China.