Recently, a Chongqing-based migrant worker Huang Qinghong wrote a letter to the Ministry of Railways. The letter mentioned that the online real-name ticketing method is not conducive to migrant workers who are less educated because most of them do not have access to the Internet and queued overnight in the past Instead, they buy tickets more easily. During the Spring Festival this year, the Ministry of Railways not only adopted a real-name system, but also strengthened network and telephone booking channels in order to combat the "yellow cattle" speculation in flotation fares and avoid the overnight stay of hundreds of thousands of people in stations. It is no surprise that the emergence of "Huang Qinghong's letter" is not surprising. People's familiar experiences in the past were "devalued" in the new environment. Some people may not be suitable in the short term, but this may not be a mistake. Similarly, most fabric enterprises in recent years actively building e-commerce platform, also encountered such embarrassment. The development of things is not as smooth as they think, customers usually ask about the price and ask for a sample, there is no longer below. When a dilemma, companies can not help but sigh: "Customers are still accustomed to meeting orders." For many people, the Internet is not new at all, online shopping has long been accustomed to booking. The importance of e-commerce does not have to be emphasized repeatedly for the Ministry of Railways and the fabric companies that want to broaden their marketing channels, which are looking to tackle the problem of ticket purchases. To break the previous pattern of behavior, most people will certainly be the same as Huang Qinghong. Since you have already confirmed the pattern of e-commerce, you need to improve only the middle part of the service. Someone suggested that letting banks become "intermediaries" for Internet or telephone booking, migrant workers may apply to their own bank to buy tickets, and the banks will uniformly purchase tickets and collect fees from the Ministry of Railways, so that even if migrant workers are not familiar with "12306.cn "It does not matter, as long as they understand the bank deposit and withdrawal procedures can be. This is a good idea to improve the intermediate service, starting from this idea to see the current bottlenecks encountered fabric business, to allow customers to see the fabric in kind from the past, to meet or telephone communication prices, patterns, colors, production cycles and other details Under the single mode, to all online to achieve, how can we allow customers to feel convenient, fast, good operation? We might be able to think of a more customer-friendly model or a more familiar model for our customers: In addition to refining the functional experience of our online presence, we are able to narrow our relationship with our customers and provide our customer service Throughout the customer orders always. Customers simply request, the other all to the customer service staff to achieve; customer service staff received the request, will require efficient implementation of feedback to customers. Imagine, when customers retrieve the fabric with clear information, you can communicate directly with the online customer service staff, the customer service staff will provide customers with full targeted services, including ensuring that samples of fabric delivered in a short period of time; Tracking customer feedback on the sample; finalize the details after the signing of orders; information prompts customer orders, and to ensure that all orders can be online monitoring, the production process of testing and production at a glance. Of course, this model of the fabric business management put forward higher requirements, but this is a must for the development of enterprises. I believe that as long as the details of the service to be done, then e-commerce business and customers will become a pleasant and efficient working platform.
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