Almost all of La Perla 's past stores were designed by the Italian architectural studio Baciocchi Associat, this time no exception. The new store occupies the corner of the location, the irregular shape of the facades are all made of transparent glass, the darker yellow when the warm yellow light makes the entire shop looks crystal clear.
The interior design is also very unique, in addition to the transparent and gold elements echoed from outside the store, maintaining the usual soft colors of La Perla, but also adding more artistic details. The interior of the three-storey building is 380 square meters, with a reception and women's clothing store on the first floor. The backlit panel in the wall is paired with a metal partitioned and suede carpet to create very feminine colors such as pink, lilac and light blue .
The center of the hall is a circular display of ceilings that extend from the marble floor to the ceiling, such as metal-wire pillars and bracing inspired by old-fashioned underwear in Europe. Such elements also appear in several stores around La Perla.
We have introduced some fashion brands more carefully designed fitting room, which mentioned La Perla store in Shanghai, rose gold and pink style, tulle, metal, velvet elements and so on are everywhere, the details of human design All so popular double impression. Tokyo's new flagship store fitting room is as much emphasis on this design, the fitting room made into a ball-like jewelry box look, blue and purple velvet interior, to maximize the customer's private space, and practical Beautiful.
The high-end Italian lingerie brand established in 1954, after its first cooling in the past few years, has also started to grow in the last two years. Earlier this year, Pedro Lourenç, a young Brazilian designer with many years of experience in women's garment design, took over the role of creative director Location, which shows that La Perla addition to underwear, then the men's and women's clothing, swimwear, silk pajamas, etc. will be expanded to a more comprehensive product line. In 2015, La Perla's sales in Asia increased by 40%, compared with the same period last year, sales in Asia accounted for 15% of the world.
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