Efforts to Build the First Running Shop of Li Yu Ning's First Running Shop

On June 8th, 2016, Li Ning’s first running shop was grandly opened on the fifth floor of Shanghai Zhongshan Park Longzhimeng Shopping Center. Li Ning has been focusing on the popular running crowd, focusing on the research and development of professional running products. The opening of the first running shop aims to Provide consumers with a variety of professional running equipment, running sports professional testing, sports and social integration of a variety of running experience, to create a new landmark Shanghai Run Friends of the home.

[Li Ning's first running store costumed appearance]

Professional running equipment full coverage

Located adjacent to the Zhongshan Park where the core runners gather, Li Ning Running Shop offers a variety of running professional equipment options including running shoes, running apparel and accessories from the runners' needs, bringing Li Ning's most complete and deeper consumer experience. Here, both junior runners and elite athletes can choose their own equipment. The running shoes area has both running shoes, cushioning shoes, stable shoes, light shoes, and shoes that follow Li Ning's professional running shoes. There are also cultural running shoes that closely follow the trend of life. This completes Li Ning’s complete series at this stage. The display of running shoes products meets the diversity of consumer choices. At the same time, the store is also equipped with a variety of running clothing, such as running tights, quick-drying running T-shirts, running windbreakers, etc., as well as running accessories such as running caps and professional leg warmers, which gives runners one-stop running. Equipment consumption experience.

[professional running equipment displayed in the shop]

Efforts to Build a Running Friends House

"Experience" is the core highlight of Li Ning's first running store where runners can enjoy a series of upgraded running tests. Professional test equipment such as body composition tester, 3D foot scanner, and running posture measurement table can provide runners with personalized and customized running services: Participants can understand their body composition and foot features through a series of tests. As well as running postures, the testers can reasonably adjust the diet structure and training plan, and according to their foot features and running habits, choose the running shoes that are most suitable for themselves to avoid running injuries and improve sports performance. (Before June 30, there is no need to make an appointment to enter the store to enjoy the free testing service)

【In-store testing area】

[body composition, running posture and foot type test]

In addition, the store also provides additional services such as offline running, new products try on, running friends can regularly meet the line below to run about, share running experience, enjoy the health experience brought by running, which makes shopping, sports, social life The way to be converged allows runners to truly experience the social fun of running.

It is worth mentioning that from June 6th to June 12th, all consumers can participate in the opening activities in the Li-Ning brand event area on the first floor of the Red Middle Hall of the Zhongshan Park Longzhimeng Shopping Center and receive an invitation card for the opening of the party. To the fifth floor running shop to receive summer running necessary Li Ning hat a circle, and free experience professional running posture test and body composition test. On the day of opening on June 8th, customers in the store even prepared exquisite desserts and drinks. Come to Li Ning's running shop to feel “home from home”!

【Opening Party Invitations and Hat Rings】

Li Ning Running Shop Address: 5th Floor, Zhongshan Park, Longzhimeng Shopping Center

No. 1018, Changning Road, Changning District, Shanghai