The masculine beauty Dirk Bikkembergs men's brand introduction

Dirk Bikkembergs is a personal brand created by Dirk Bikkembergs, one of Belgium’s “Gentlemen of Antwerp”. Designer Dirk Bikkembergs is dedicated to designing a healthy and strong style for modern men and finding inspiration in the connection between fashion and sports. The design of Dirk Bikkembergs has always been a feeling of diversity. His design blends architecture, sports, high technology, and aesthetics in a variety of different categories.

â–² Designer Dirk Bikkembergs

Dirk Bikkembergs was born in 1959 in Cologne, Germany, a city full of budding jurisprudence cultures. Dirk Bikkembergs, adolescent, didn't think he would one day become a fashion designer. Later, maybe he had a more comprehensive fashion. With understanding, Dirk Bikk embergs gradually became interested in fashion design. He began to search for his own fashion design.

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Dirk Bikkembergs The first design to attract attention was the men's shoes launched in 1986.
Dirk Bikkembergs continued to challenge his fresh ideas and published his own men's collection. Perhaps because of the relationship his father had served in the Army, Dirk Bikkembergs' designs were more or less revealing a military impression. This new design style that combines creative and military impressions has allowed Dirk Bikkembergs to quickly find its place in the fashion scene.

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In 1993, Dirk Bikkembergs officially launched the women's collection to enter the women's wear market. His first women's line highlights the chilly jackets, dresses, and sailor jackets. His skeletons are always leather, rent lines and masculine details, such as the nubucks and belts that appeared in the 98 series. Like men's clothing, Dirk Bikkembergs' women's dresses still carry some military colors. He blends men's toughness and chic into the elegance and femininity of women, mixing an unexpected and stunning effect. In addition, due to the uniqueness of military clothing. Concise and easy to move, Dirk Bikkembergs naturally put these features in his own design, giving people a sense of generosity and no shortage of new ideas.

â–²Dirk Bikkembergs 2014AW blockbuster

The design of Dirk Bikkembergs always has some military colors. Due to the simplicity and mobility of military clothing, Dirk Bikkembergs naturally put these features into his own designs, giving people a feeling of generosity and novelty.

Dirk Bikkembergs Brand Events

In 1982, designer Dirk Bikkembergs graduated from the Royal Academy of Fine Arts in Antwerp, Belgium.

In 1986, the first pair of Dirk Bikkembergs shoes was born.

In 1987, Dirk Bikkembergs first released his first collection at the British designer fashion show in London. The style is strong and innovative.

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In 1988, the first Dirk Bikkembergs men's collection was born.

In 1993, Dirk Bikkembergs officially launched the women's collection.

In 1996, Dirk Bikkembergs was acquired by Zeis Excelsa Spa.

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In 2001, Dirk Bikkembergs organized his fashion show at the San Siro stadium in Milan. The combination of fashion and sports is full of charm. The team spirit gained from the movement gives the brand dynamism, and the requirement for physical fitness and the steadfast pursuit of perfection in the sport are the source of creativity and value of the brand design.

In 2008, the Dirk Bikkembergs Iberia showroom in Barcelona opened.

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In 2009, Dirk Bikkembergs opened a flagship store in Milan's “Golden Quartet Street”. Part of the storefront is designed as an athlete's private apartment, fully equipped and customized on demand. Various costumes, shoes and accessories series are placed in the bedroom, personalized gym and other spaces, personal small items, trophies, photos and books with details of life can also be found there, allowing customers to experience In the real life of an athlete, the creative inspiration of the Dirk Bikkembergs brand is also felt. The same concept has also been applied to all flagship stores, boutiques and showcases.

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In 2012, Hamish Morrow became the brand's creative director.

In 2013, Dirk Bikkembergs opened a series of new stores in Asia to expand the market. It entered the Shanghai IAPM store in October.

In April 2016, Dirk Bikkembergs debuted in China and unveiled the Shanghai Fashion Week international brand. To subvert the traditional form that only used to present a certain season's work separately, use storytelling narrative techniques to divide the entire show into 4 theme studios: Icon collection of theme elements, Sport Couture fusion of sports and fashion, and Exotic printing. , graphic and abstract art, and Dark Side's iconic work of leather and metal.

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â–²Sport Couture

â–²Dark Side

â–²Exotic