Shenzhen Fashion Fair 丨 Shangli Fashionable Ecology: The press release written as a love letter

To every dear costume people:

Now is a "content king" era, we have had enough of a smooth and steady news release!

Since the world is changing, why is our press release still clinging to stereotypes and maintaining the old-fashioned syllogism?

Since there has always been a beginning, [Shangliu Fashionable Ecology] has opened this window paper from the Press Conference press release.

From July 7 to July 9, the 16th China (Shenzhen) International Branded Fashion Fair will be held in Shenzhen Convention & Exhibition Center. With the theme of "middle class hostess" as the core service object, "Fashionable Ecology" debut, "the future has come, yet to be popular" high-grid theme, through history and today's booth design, leading the future business model, smart The emergence of robots, on-site sweep code gifts - all this will make [Shangliu Fashionable Ecology] booth where the exhibition has become the most crowded place! Afraid of being squeezed lean do not go through this direction: Exhibition Center Hall 1b22.

The news release section is over.

深圳服交会丨尚流时尚生态:把新闻通稿写成一封情书

The following sections are for all the costumers who attend the service. Are digging heart nest son words. Unlike those routine news releases, except for the five Ws, the rest is written for the leader and the client - and I'm not telling the truth?

Everything is hard in the world, the hard work of apparel people is double. New Year release throughout the year to calculate the basic configuration, seven days a week count plus a plate dish; every month to think of a new one, and then their own point, half a month will launch a new, or consumer franchisee I think you are too slow too slow too slow; open up a layer of skin for the development of channels can be. Maintain existing channels to take more layers of skins. When you work at work, you are still at work while you are on vacation, because you are a manufacturing and service industry, you are a producer and a porter - sympathizing with you and a costumer. At the same time, you also respect you, Each one smiles, or biting his teeth insisted, hard-pressed fashion colleagues.

We feel bad for you, so we want to do something for you!

As fashion colleagues, we do not want the future of the fashion industry is still carrying the traditional burden of hard forward - "intelligent robots into the middle class hostess clothing shopping platform" [Shangliu Fashion Ecology], hoping to help the traditional clothing brand From the bottleneck of more and more "channel-centric" transformation to represent the future of "user-centric"!

【Flowing Fashion Ecology】 Everything is centered on the middle-class hostess and the daily life of the hostess, taking advantage of our core strengths of "strong content", "strong service" and "strong operation", making the exclusive "fashionable Advisor "+" Female Media "+" Experience Mall "+" Female Host Community ".

【Flowing Fashionable Ecology】 Intelligent robots in middle-class families have intelligent functions required for home furnishing such as "housekeeper + bodyguard + secretary". At the same time, they are also the "fashion consultants "And the" Female Media "that focuses on the painful and itchy spots of middle-class women, meeting the just needs and spiritual needs of the hostess. Every day, a video program, audio section, , Occupation of middle-aged hostess fragments of time, enrich middle-class family life needs.

At the same time, [Shangliu Fashionable Ecology] makes use of daily activities, weekly, monthly and quarterly high-frequency offline activities and thousands of annual fashion festivals, combined with exclusive services of private styling consultants to become the middle-aged women's clothing all year round Consultant, and then emotional version of the scene version of the online "experience clothing mall" combined to form a close "homeowners community" online and offline interaction, become a weather-beloved hostess fashion handkerchief, social ecological chain, life Create a home

In addition, for the B-end apparel brand, [Shangliu Fashion Ecology] will also be in the form of intelligent robot stationed in the terminal store, to divert businesses and extend customer stay in the shop. At the same time, [Shangliu Fashionable Ecology] to tie in with the needs of the fashion brand , to help the clothing brand planning a variety of "pre-stored consumption to send robots free access" approach to help the brand lock VIP spending.

In short, 【Shangliu Fashion Ecology】 is to hopefully help the traditional apparel brand to lay a good foundation for the transformational war and break through the success! Firmly grasp the consumer, from the "channel-centric" rapid transition to "user-centric"!

Of course, to change the fashion development and consumption patterns, is not [Shangliu Fashionable Ecology] a family can afford the responsibility. All we have done is just a drop of water, which brings about the atmosphere and the contours of the future. When all parties come together, they are vast expanses of ocean. This surging sea in the future, can rely on just those who persist in flowing apparel.

Perhaps, another part of the history of fashion from today to write. Where it may come from may be important, but more importantly where we are going; "The future is coming, yet to be popular" and we will all be fellow travelers in this fashion.

From then on, our footprints will surely meet - dear apparel people.

Still flowing fashion ecology

July 2016

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