With the emergence of clothing e-commerce, small and beautiful clothing brands have become a trend. Small orders for clothing e-commerce have become rigid demand, and for the apparel industry, the flexible supply chain plays an increasingly important role. As the first platform in China to focus on the flexible supply chain of the apparel industry, Sinbad has integrated the resources of the apparel industry chain through Internet technology, and has become a hot spot in the industry in just a few years.
Early start of the wind
When it comes to Sinbad, what has to be mentioned is the core figure of Sinbad - the wind. Gale, whose real name is Li Yong, is from Shandong Gaomi, born in 1980, founder and CEO of Dada Sinbad (Beijing) Technology Co., Ltd.; founder and CEO of Win-Win Chain (Beijing) Technology Co., Ltd. As the wind of the CEO, he started his business in the late 1990s. In 1999-2003, the “Youth International Entrepreneurship Alliance†was successfully organized, and the youth team that has always dreamed of entrepreneurship dreams; Dafeng has unique insights into the logistics industry. In 2004, Gale was one of the main authors of the China Logistics Yearbook published in Singapore. In 2004-2006, together with James (the founder of ChinaHR.com), he founded the urban life portal website ziye114, which attracted the attention of the industry. Ziye114 is a city life portal. In 2004-2006, Gale and James founded ziye114. James is the founder of ChinaHR.com. After he sold the chinahr in 2004, the wind was invited by James to drop out of business. At the time of the school, Gale organized a university student in Beijing and organized a “Youth International Entrepreneurship Allianceâ€, an organization that was founded at the time of school or entrepreneurship.
Created a "private tailor"
In 2007, China's garment industry encountered many factors such as changes in international market demand, rising labor costs and other relevant domestic policy adjustments. The improvement of industrial innovation capability, the acceleration of adjustment and the improvement of operation level are to ensure the steady development of the industry and to transform into a favorable direction. The main driving force. In this year, the wind began to get involved in the clothing industry. In early 2007, the company created the leading brand “private tailor†for high-end suits in China. After four years of development, in 2011, “private tailors†reached a strategic cooperation with the world's top custom brand SANTARELLI. In 2013, it also reached a strategic cooperation with Zegna. The slogan of the private tailor is "a man with a story chooses a private tailor." In December 2006, the wind left ziye 114 and began to work as a private tailor in early 2007. The private tailor is positioned as “parity luxuryâ€, which provides tailor-made services for high-quality suits and shirts for white-collar workers. After 2010, “private tailors†were recognized by high-end customers and became high-end products.
It is understood that private tailors have the most complete range of top fabrics and crafts from around the world in China. It is considered to be the most unique personality customization. The company is individually tailored for each guest, and each person must measure more than 20 sizes. After the volume is completed, the customer selects the fabric and accessories, and then the master will separately make plates and cut plates according to the customer's own body shape and size. It is understood that there are many celebrities in the political and entertainment circles of the political circles. In 2011, private tailors reached a partnership with the world's top custom brand SANTARELLI to jointly develop the Chinese and global markets. This is the recognition of private tailors from top Italian custom brands. The first store of private tailors is Wenjin International Hotel in South Gate of Tsinghua University. In 2008, it opened its second store in Guomao, opened its third store in Chang'an Street, and opened a fourth store near the World Trade Center. Now in There are shops in many places in Guangzhou and Shanghai. In 2009, Dafeng joined “Simeer†Clothing Co., Ltd. (a representative enterprise of China's flexible factory). Beginning in 2010, the winds have successively given up their shares and started a new venture. After that, the wind quit in March 2012.
In the situation that the flexible supply chain of clothing has not yet formed, in December 2012, Dafeng founded the flexible supply chain platform of Sinbad. The establishment of the flexible supply chain of Sinbad clothing has integrated the roles of the apparel industry through the Internet model, realizing the optimal allocation of resources and providing the impetus for the reform of the traditional clothing supply chain.
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Founded on November 17, 2012, Sinbad is headquartered in Beijing and has branches in Guangzhou, Hangzhou and Qingdao. It is the first and only flexible supply chain platform in China dedicated to the apparel industry.
In November 2012, Sinbad was officially established in Beijing.
In April 2013, Guangzhou Branch was formally established.
In March 2014, became the first strategic partner of Alibaba.
In March 2014, he was listed as a “Key Support Project of the Chinese Academy of Social Sciences and the National Development and Reform Commission†and was invited to become a member of the “China Economic New Engine Expert Groupâ€.
In April 2014, Hangzhou Branch was formally established.
In April 2014, the first cutting center was established.
In November 2014, Double 11 “Save the Yi†was named the Top 10 Marketing Cases of the Internet in 2014
In December 2014, four rounds of financing were completed in one year.
In January 2015, it was rated as “Zhongguancun High-tech Enterpriseâ€
In March 2015, a strategic cooperation with Guangdong Garment & Designers Association was established, and FashionWorks was established.
In August 2015, the Global Craftsman Pioneer Park was established.
In November 2015, Keys went online; Orange banana V0.1 was launched.
In November 2015, completed A+ round of financing
In November 2015, he was named a leader of Zhongguancun Enterprises.
In December 2015, it was rated as a national high-tech enterprise.
In January 2016, the intelligent production network was born.
In April 2016, the first mobile trading platform in the apparel industry - Sinbad Orange Banana APP went online
Editor in charge: Li Yunfeng
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