In order to implement the work plan of the Ministry of Industry and Information Technology, carry out the special campaign of "Mishina" for the consumer goods industry in the province to promote the promotion of consumer products and industries, increase the quality and create brands, improve the effective supply of consumer goods, and promote the preservation of the consumer goods industry in the province From medium to high-speed growth to medium and high-end level, the provincial economy and informatization work committee held a promotion meeting of the province's consumer goods industry supply optimization and "Mishina" special action on July 26, 2016 in Suzhou. At the conference site, Jiangsu Haw Par Group Co., Ltd. won the honorary title of Model Enterprise of Jiangsu Province's Consumer Products Industry by "Increasing Variety, Quality and Brand" by Jiangsu Economic and Information Technology Commission. Founded in 1989, Jiangsu Hawthorn Group Co., Ltd. (abbreviation: Haw Par Group) adheres to the management philosophy of "development and efficiency". The company is devoted to scientific and technological innovation and independent innovation. The leading products are "Haw Par" brand shirts, suits and casual clothes And other products, has won the 20th century, 90's "Customer Satisfaction Products", the new century apparel industry's first "Mianjian products" more than 100 awards. Haw Par products sell well in 31 provinces, cities and autonomous regions, and exported to the United States, Britain, Japan, Russia, Italy, Germany, France, South Korea and other places. The "Haw Par" brand has successively been appraised by China Trademark Office, the Ministry of Commerce and the World Brand Lab as "China's Most Market Competitive Brands" and "China 500 Great Value Brands" for the establishment of the world-renowned "Haw Par" brand Laid a solid foundation. The future, continue to enlarge the brand influence Tiger Group is committed to the plowing and maintenance of the business sector, a clear business structure, formed a multi-plate business brand structure. First, direct marketing plate elite. The Company stepped up market analysis and research and actively promoted the transformation of agency cooperation mode into super-store franchisee. Through platform sharing and resource integration, the Company achieved win-win and win-win situation. In 2016, the company integrated nearly a thousand franchisees and successfully held the "Tiger Leopard Men's Spring / Summer 2016 New Product Launch" to fully realize the B2C model development. Second, group buy specialization. Companies around the financial, telecommunications, energy, aviation, law enforcement and other major industries, pay close attention to product development, pay attention to the combination of fashion and dress, style and function of innovation, Direct Branch and agency business competition and development of ways to achieve Group buy More than 35% annual business growth. Third, the healthy development of the foreign trade sector. In recent years, under the unfavorable situation of the transfer of foreign trade orders to Southeast Asia, the Company has focused on advantageous resources to develop high-quality brand VIP clients and give full play to the brand advantage of "design + manufacture" In Vietnam, Cambodia and other places to set up third-party cooperation factories, and ZARA, TOPMAN and other international brands to further expand the international competitive market. Based on the moment, further promote the efficiency of the Great Leapfrog Haw Par Group continued to invest in building information platform, the introduction of modern scientific management concepts, to promote healthy and rapid growth of enterprises. First, the internal management efficiency and then upgrade. The Company comprehensively integrated internal production data and information, implemented ERP fine management, realized information management such as sales management, material supply, production planning and material requirements, and implemented management innovations such as "Nisshin Day-end working method" and "miniaturization" Engineering, to achieve the integration of the entire information management. Second, improve supply chain efficiency management. With the continuous expansion of the scale and the continuous increase of business volume, the Company further strengthened the supply chain information management, promoted the SCM supply chain management system, and planned, dispatched, allocated, controlled and utilized all kinds of materials, funds and information in the supply chain , To achieve the procurement, sales, inventory, financial management. The company applied MES Manufacturing Execution System, EMTM Industrial Intelligent Monorail System and Intelligent Order Scheduling System to optimize the technical aspects and achieve lean production. Third, another breakthrough in marketing efficiency. In 2015, the Company signed a strategic agreement with Shanghai Bojun Store Software Management Co., Ltd. to actively deploy online and offline information platforms such as sales and supply chain, PC and mobile terminals, and members of the entire network so as to achieve a comprehensive strategic layout for realizing O2O. At present, the Company has promoted the POS information management of nearly 1000 franchised stores, provided real-time sales of terminal products, and provided decision-making reference for later product R & D, band time, inventory management and rapid response. With "Internet +" to realize the great development across the country The Haw Par Group adopts the Internet technology to adjust the strategy in a timely manner. With "all network, all staff members and all contacts" as the overall new marketing strategy, fully explore and study "Internet + Industrial use. First, the concept of "into." Through market research, the Company took the consumer interactive experience and the integration of online and offline (O2O) development as an important way to implement Internet development, and actively developed e-commerce and overall network marketing strategy. Second, the structure to do "real." The company has set up an e-commerce team, which mainly meets the needs of the e-commerce model, optimizes the organizational structure and actively creates a smooth, rapid and efficient management channel. The company built a customer service center, established online customer service, customer service phone call and refund customer service team, through online tools, hotline 400, providing 7 * 15 hours of service, real-time sales of customer behavior guide and order processing, implementation of differential marketing, promotion Customer satisfaction. The company set up warehousing logistics center, renovation and expansion of logistics hardware and software facilities, equipped with specialized scanning out of the library lines, to achieve the dynamic management of the location. Third, the path of fine "prospective." With the platforms of Taobao, Jingdong, WeChat, Weibo and Wechat, the Company opened the Lynx flagship store, Suning, Jingdong and M & Self-owned stores and nearly 1,000 stores, to achieve online and offline integration of interactive development.
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