Zihan women's brand profile: let freedom and casualness become the dominant, let the elegance and art become a trend. In 2013, the new sub-brand of Haibei Apparel, Zihan, was launched. On the one hand, it continued the fashion concept of Haibei fast fashion, and at the same time, it had the Japanese Mori style imprint. Its appearance is not only the rebirth of the "flower girl" when the hippie wave became popular 40 years ago, but also the product of this era. Zi Han felt that today's young women appeal to relaxed and happy lifestyles in the face of high pressure. They advocate a simple, elegant, laid-back and free-living attitude and return to the concept of slow life in life. Zihan's core consumers are positioned as young women with a mental age of 20-30 years, satisfying their dress quest for simple, elegant, laid-back and free-living attitudes.
Stroll along the Victoria River and enjoy the cool and pleasant atmosphere of the River Thames. The nights are getting stronger and the bells are ringing. The New England party begins, dating back to the retro 70s .
Inspired by the sound of the For The Love Of A Princess's bagpipes, it combines the classic Plaid elements with the modern silhouette, and uses the fresh brushstrokes to integrate the British style into the vitality red, nebula blue and beige camel of the Mori fashion. Deep blue, deep in the nostalgic style of ZIHAN2016 autumn series, retro checkered, strappy style, fashion trench coat, pass out the retro mix and match of the fresh British tone.
This party filled with autumnal rituals, inherited ancient marks and new souls, raised skirts, picked up the toes and swiveled out the most graceful dance steps.
LOOK 1
The neon on London's Tower Bridge will be dyed with a hooded cardigan in the colors of a berry. The bionic design of the shirt collar is fresh and playful. The detailed black thread embroiders a vivid cat. The classic plaid pants are a tribute to the Scottish skirt. The waltz, taking advantage of the vitality and vitality of autumn.
LOOK 2
The cuff stripe stitching of the classic trench coat continues the traditional character of the gentleman. The button design on the back of the shirt is ingenious. The single wear can easily become the focus of the audience. You can easily wear a black and white small-size scarf and stroll along the River Thames. The night, the cool wind, the cruise ship whistled, and your heart was far away.
LOOK 3
Grabbing the traditional cowboy crafts, the essence and essence of the classic British style are refined. The T-shirt inside gestates the gentle heart of the girl, and the wind blows over the clothing corner, bringing the melody of the Scottish bagpipes.
LOOK 4
When the 1940s denim singles met with checkered shirts, different materials collided with a wonderful feeling. The slightly curled short hair plucked the girl's shy face, the low eyebrow smiled, and the autumn day was praised. The time was good. , time is not hurry not Xu.
LOOK 5
The soft white is not eye-catching, but the letter printing on the chest is eye-catching. The umbrella skirt tells its own uniqueness through the fabric. The gender is unconventional, wearing an elegant felt hat, and being a beautiful woman. Finish makeup and go to this gorgeous appointment.
LOOK 6
When the checkered coat lace dress, the lace and skirt of the collar embellishment delicate and exquisite, the waist tie a beautiful figure, warm beret wrapped around the ears of the elf, the bell rings 12 points The Carnival on the dance floor continues.
LOOK 7
The earrings near the ear of the ear seemed to bring fresh and sweet breaths. The dark blue vest revealed the cute and playfulness of the girls. Instead of the exquisite brooches, they listened to a touching ukulele, setting out the most touching autumn scenery.
The rings that fall into time trace the memories and nostalgia of the vintage, the sound of the bagpipes, and are imprinted in the lines of the clothes, weaving the chronology of the unique British style.
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