Lancome International is about to debut 2017 Autumn Winter Shenzhen Fashion Week: Minimalist and Intellectual

"Every moment is your most beautiful moment."

“I was always looking for a decisive moment. Then I learned that every moment in my life was a decisive moment.”

This famous phrase in the photography world is similar to the MYMO brand's slogan: “Every moment is your most beautiful moment.”

Founded in 2003, MYMO has always pursued a combination of business and art, a fusion of Western style and Eastern style. Not assertive, not luxurious, but fresh and timeless, focused on interpreting the beauty of urban women in different life situations.

MYMO 2017 Spring Summer Movies

In the fashion industry, there will inevitably be idealized components. At Reading Company, designers are often reminded that the design serves the consumer, but also "do not be led away by the sales data, to maintain the enthusiasm, ideal pursuit of design, because the design is to walk forever front."

In 2013, some more idealized ideas and plans to apply this concept in reality brought another brand, M.HITI Tin, to its birth.

"Life wisdom on the body"

From the source of this name can be felt an idealized beauty: M.HITI tin? The name derived from Tahiti Tahiti, is considered "the closest place to heaven." Born with the beauty of this transcendental artistic conception, M.HITI tin, pursues a "minimalist lightnessism" and advocates "the wisdom of life worn on the body." At any occasion, you don't need to enter the market. Simple and simple fashion. Philosophy, a strong heart, is power.

M.HITI 2017 Spring Summer Festival

Q&A

Dialogue guests

Su Yingbo Managing Director of Lang Yi Clothing Co., Ltd.

SZFW: M.HITI Tin? This is the third time to participate in Shenzhen Fashion Week, MYMO is the first appearance in Shenzhen Fashion Week. What are the innovations worth paying attention to this time?

Su: M.HITI Tin? The inspiration for this catwalk work comes from modern ballet dancers. It is an extension of the stage concept to costumes. The scene will also have related creative settings. The MYMO show came from the concept of travel around the world, which is in line with the “different moments of beauty” advocated by MYMO.

MYMO 2017 Spring Summer Movies

SZFW: What M.HITI tin always advocates is “minimalist luxury”, how do you see the popularity of these young luxury concepts?

Su: Nowadays, the degree of economic development of the society has long been not only the level of food and clothing. The functionality of clothing is much more abundant than in the past. Consumer demand for clothing is also more reflected in psychological needs. For example, they want to show themselves differently. Different occasions make themselves more perfect. The more developed the economy, the higher the psychological needs of people.

M.HITI 2017 Spring Summer Festival

SZFW: Clothing is the way to express yourself. What kind of philosophy does M.HITI Tin? and MYMO want to convey?

Sue: I always think that, like all practical art, design is to serve people. The beauty of women can be induced by many ways. Clothing is a good means. Now that many women are unaware that they can have a more beautiful face, they can be created to take on people who don't fall into any field. This is "the wisdom of life worn on the body." We just hope that through our brand, we can help women discover the beauty they had previously been hidden. Another concept is "agelessness". We hope to maintain a mentally young and beautiful state together with consumers. Actually, how old the physical age is is no problem. Different ages have different states. Just enjoy life.

MYMO 2017 Spring Summer Movies

SZFW: What do you think of the positioning of Shenzhen Fashion Week?

Su: How can we make the whole society more fashionable? Fashion Week is definitely a good promotion. The positioning of Shenzhen Fashion Week I most resonated with the "international platform" and "national fashion". It used to be said that the designers of XX and XX were finally going international. In fact, this is mutual. Foreign designers also very much hope that they will be recognized by the Chinese market, Chinese consumers, and also have the need to communicate with Chinese consumers. This can be achieved in Fashion Week.

M.HITI 2017 Spring Summer Festival

SZFW: How do you see the relationship between fashion and life?

Su: Fashion is in life. Fashion is an attitude of life, fashion is in all aspects of your life, clothing you wear, your attitude towards music, how your leisure time spent, the way you communicate with your husband and children... fashion in your life The more you participate, the sooner you will become part of your life, not just the star, the book, or the stage of fashion.

M.HITI 2017 Spring Summer Festival

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2017.03.18 12:30

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