A forward-looking mode of thinking, shabby legislation; new changes, innovative brand image. September 19 -20, ABC KIDS "brilliant" 2017Q2 new conference was held in Xiamen International Convention and Exhibition Center. It is well-known that the second child policy brings about a tremendous increase in market capacity. However, when 90%, 95%, or even future become parents after 00, how to seize the market opportunities to create a suitable and future-proof young parents' needs Brand and product, is China's children's shoes and apparel industry must face and solve the problem. 2017Q2 ABC KIDS, together with well-known designers, reengineered products to cater to the market demand and take the initiative to transform and innovate. The series of new Ai + Shine products will be grandly launched at this order meeting. This series of concept models have been shortlisted by the German Red Dot China Design Award sponsored. At the conference, Zhou Jianyong, general manager of Baosteel Co., Ltd., said: As a leader in children's shoes and apparel, ABC KIDS has been actively embracing the changes of the times and continuously innovating in the fierce market competition. The new conference is not only innovative product experience, but also to better meet the 90,95 young parents after the consumer demand, fashion, cool product design to attract 90,95 after the parents' eyes. In the field we can feel different from the past, with AR interactive experience, AR product implantation demonstration, as well as health science 3D foot measuring instrument, can accurately measure children's feet and data, recommend the most suitable for children product. Among them, AR interactive experience is more subject attendees strong concern. It is understood that its use of advanced AR (Augmented Reality) technology and three-dimensional animation, the ordinary T shirt on the floor pattern given its audio, video and other visual content, each Ai + AR T-shirt contains a unique cartoon image and story plot. ABC KIDS has been committed to its own brand and product innovation, and strive to create the most appropriate and most adapt to the development of the market business model and philosophy. ABC KIDS at the ordering meeting focused on the future market and focused on building an innovative channel classification model by setting up single-product shoe stores, seasonal discount stores and fifth-generation terminal stores. And on this basis, to further improve the retail system, the brand refined operation, to provide consumers with high added value, cost-effective children's products. ABC KIDS encourages children to have fun, build an imaginative and fun lifestyle, and create trendy, comfortable and safe children's products. The launch of this new conference, not only innovative product experience, but also to better meet the 90,95 young parents after the consumer demand. Through stylish, cool product design to attract their attention, breaking the inherent pattern of children's shoes market, to create more products with the vitality of the times and enhance their competitiveness, so that products have the right to speak, so that the brand enjoys popular support.
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