Why are the Nike shoes with a pair of automatic strapping functions so expensive?

HyperAdapt - a pair of Nike shoes with automatic strapping. This not only indicates the future direction of this famous sports shoe brand, but also reveals why this shoe takes so long to design production.

So far, Nike has maintained a fairly low profile for this automatic strappy shoe, with a retail price of 720 pairs. It is understood that HyperAdapt technology is essentially different from other types of shoes on the market. It is not only "smart", it is even more intelligent.

The most complicated piece of design is nothing more than a strap part. There are two parts, one is a built-in strap, and the other is a thinner "flying line", which is connected to the electronic fastener by weaving. of. Engineers found that the shoelace is made of a fiber material called "Vectran", which is characterized by super toughness, liquid crystal, and fiber. Remove the insole from the sole of the foot and see the true internal structure of the shoes. When the foot is deep into the shoe, the shoe will sense the pressure sensor and trigger the strap function of the base. It consists of four relatively independent sensors. There are LED lights on the front and bottom of the shoes. If there is a problem, it will alert you.

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The National College Basketball League is in full swing, and the next will be "Mad March" (referring to the busiest month of the National College Basketball League event). There are many reasons why basketball games are getting more and more exciting, and technological advancement is undoubtedly one of them.

Nike researchers are developing new technologies that will help teams track player status in real time as they progress, record statistics, and make more scientific decisions in replacing players.

The team is currently tracking player status, but not enough "real time." The coach is more dependent on experience when deciding to replace the player. With the support of Nike's new technology, I believe they can make more rational substitution decisions.

For players with annual salary of millions of dollars, the team will definitely stare at them and urge them to make up for their shortcomings in training, which is also a place for Nike's new technology.

According to HotHardware, Nike has developed a wireless vital sign tracking system in which the sensors are hidden in the athlete's shoes and will "watch" them.

Nike's system allows 28 Bluetooth devices to be connected to a computer for data processing, which displays information via a graphical user interface. This allows the team coach not only to know the status of their players in real time, but also to understand the status of the opponent players and take more targeted countermeasures. Nike applied for two patents for this purpose.

The existing solution is to set up multiple cameras around the competition venue, take multiple pictures for the coach to refer to during the game, and analyze the results after the game. This kind of solution has the problem that the coach needs to refer to too much information and is not real-time. Nike's new technology can effectively solve these two problems.

In addition, Nike's system can also collect other sensor data, such as energy consumption, heart rate, blood pressure, etc., which are processed by the mobile computing device in real time and provided to the team coach for reference.

HotHardware said that Nike's new system can be used in sports, such as basketball, baseball, and even football games to track key player information.

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