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With more and more pressure on social competition, more and more people are facing problems such as insomnia. Especially for teenagers and children, healthy functional home textiles are more important. They are the focus of attention of each family, the hope of society, and creating a better sleep atmosphere for parents. Parents are at no cost. However, compared to functional products in the fashion industry, the home textile industry is a bit tricky: many home textile companies are very optimistic about the development of functional products, but in the mall, stores and other main bedding sales channels, Functional bedding is rare. Why are we all optimistic, but the market performance is far less than expected? What are the prospects for the development of functional bedding products? Focus on the blanket processing factory Xinge Home Textile believes that if companies want to achieve significant development, we must analyze the status quo and seek room for development. What is the status of functional home textile bedding?

First of all, functional textiles are born out of the functional health industry, and because speculation, exaggeration, and even real-life phenomena occur from time to time, consumers have a certain level of distrust or even exclusion in the entire functional health care industry. When the large functional health care industry is trapped in the harsh environment, the small health-care functional textiles are also implicated. Moreover, the industry standards and testing basis for the entire functional textiles lag behind, which contributes to the extent of over-promotion. It also reduces consumer trust. Fortunately, in recent years, the adjustment and self-discipline of the entire functional health care industry have been standardized and improved step by step, and the testing standards and industry specifications for functional textiles are also being vigorously carried out.
Secondly, the functional home textiles industry itself has some problems: from capsules, fibers, yarns, grey cloths, printing and dyeing, fabrics to finished products, lack of communication and in-depth cooperation between the upstream and downstream of the industrial chain. Push their own brands, engage in brand licensing, and issue tags to the downstream, and they are also fighting each other in publicity and promotion. This objectively causes consumer confusion, and it is very unfavorable for the cultivation of functional home textile processing products. A coordinated and orderly environment is crucial to the development of an industry. Only by doing well in their own expertise and working upstream and downstream to jointly cultivate functional bedding consumer groups can they truly become bigger and stronger industries.
Again, channel differences are an important reason why functional bedding is not as functional as functional clothing. The clothing brand is backed by gold commercial areas all over the country. With the terminal strategy of the apparel industry, many brands have thousands of terminals and the network is spread all over the country. It is very easy to promote functional apparel products; Thousands of shops have only a few leading brands, most of them are regional brands. Since there is no basis for channels, functional bedding products are difficult to sell to the national market. Therefore, the promotion of functional bedding also requires a platform that can radiate across the country and radiate domestic mainstream brands.

In the future development, functional fiber research and development should be deepened. The research and development of many functional fibers ended with the conclusion that the fiber could be mass produced. This is actually not enough. There is still a long way to go from functional fibers to functional bedding. Verified previous research results and prompted research from the laboratory to practical application. The field of bedding products has its own particularities. Functional products need more sophisticated technology research and development. Such as Tencel fabric bedding products, in the initial stage of the promotion of fabrics face a lot of difficulties and pressure, and through the cooperation of upstream and downstream research and development, and ultimately promote the Tencel bed products to the consumer market. Of course, Xinge Home Textiles, which is a Chinese national textile OEM and ODM brand, will also invest manpower, material resources, and financial resources in this area, set up a professional R&D team, and develop and design functional bedding products that meet the needs of modern human health.

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