Lin Ximeng attended Shenzhen Lingerie Exhibition and brought two great products to the show

In 2014, one person came to the exhibition; in 2015, two people came to see the exhibition; in 2016, six people came to see the exhibition; in 2017, 16 people came to the exhibition.

On April 19th, the annual China Underwear Culture Week and SIUF China (Shenzhen) International Brand Lingerie Exhibition kicked off at the Shenzhen Convention and Exhibition Center. The three-day exhibition, with an exhibition scale of 73,000 square meters, will continue to lead the world lingerie exhibition industry. Compared with previous sessions, the Shenzhen Lingerie Exhibition attracted more visitors and buyers, a wider range of exhibitors, more complete categories of exhibits, and more comprehensive coverage of the entire industry chain of underwear. This time, Lin Ximeng as an exhibitor to bring its full range of products in Hall 4 wonderful debut. From the initial exhibition to the on-site exhibition, it can be said that SIUF China (Shenzhen) International Brand Lingerie Exhibition witnessed the development of Lin Ximeng and also witnessed the growth of Lin Xi Meng’s founder Green Tea and Ms. Jin Aixiang’s team.

In recent years, with the advancement of science and technology and the improvement of consumer demand, China's underwear industry has begun to undergo transformation and upgrading. Brand owners and companies are actively creating new products for research and development, improving the level of production technology, and digging deeper into the added value of products. The product is more functional, practical and aesthetic! At the Shenzhen Lingerie Exhibition, many companies exhibited with their latest R&D technologies, presented the industry's most advanced technologies in the most dazzling manner, and further boosted industrial optimization and upgrading. These companies spared no effort to develop new technologies and crafted every piece of underwear to satisfy more consumers' demands for diversified health underwear and products. Little underwear, including high technology. At the same time, the underwear industry is actively embracing the Internet, using a new business model to achieve a successful transformation of the marketing model.

From the beginning of 2014, Lin Xi Meng has successively developed four bras that have a type of “dream wing”, a small chest artifact “Dream's thoughts”, a comfortable king “dream feather” and a big breasted “Dream Butterfly”. In early 2016, Lin Xie dreamed of spending a large sum of money in collaboration with Professor Zou Degang, a lingerie expert, to create Lin Ximeng Dalian International R&D Center. Prof. Zou’s previously established high-end factory for the production of international luxury lingerie and domestic big-name underwear was also integrated under the umbrella of Dalian Lin Xi Meng, escorting Lin Xi Meng’s new product development and production.

Over the past few years, Lin Ximeng has been focusing on rimless underwear. At the exhibition, he also brought two heavy underwears - no straps, "Dream of the Dream" and magical size "Dream of Dreams".

The strapless dream dew is exclusive to the dresses, and the women wear the unarmed underwear, which is also the favorite of the neck and shoulder pain family. It relieves the pressure on the shoulders of the women, bids farewell to the shoulder straps, and completely removes the straps. It embodies the wisdom and painstaking efforts of Lin Xi Meng's founder Green Tea, Ms. Jin Aixiang and her team, and 40 years of underwear industry expert Zou Degang. After repeated design research and data evaluation, thousands of real people tried on it and finally achieved perfect comfortable underwear. Version type solves women's pain points for existing underwear, truly non-slip, gather, not empty cup.

In 2017, Lin Ximeng once again subverted and successfully developed a “magic size” bra. This rim-free, sponge-free, magic-enhanced code is said to have achieved lingerie codes that can be worn in one yard. The same bra is suitable for several cups of people to wear and fit comfortably. Kim said, “This bra has actually been developed for a long time. As early as 15 years, it got two patented technologies. In early 16th, it launched a big chest and sister raises the crowd and collected the needs and pain points of over 10,000 big-breasted girls. A large number of 525 free try-on experiencers were recruited across the country, collecting and tracking the problems that they had experienced during the year-long trial-up process, and they were updated again and again. Accumulatively revised 109 times before the final results. Finalize the production of large goods."

By comprehensively considering the compatibility of the chest volume and cup space, the distribution of stretching force of the tensioner, the extension of the force curve, and other factors, the magical large code has innovated the structural design of the underwear and improved the application of the material characteristics to achieve " One yard more wear" effect. One size of magical size underwear is suitable for three different cups of people to wear, that is, a bra can pass three to four cups, even if short-term fat or thin, do not worry about underwear is not appropriate. The magical size uses a full cup design, which makes use of the clever changes in the structure of the underwear and adds a sexy lace element to increase the richness of the bra.

After wearing the pain point in “crowd-raising” underwear, Lin Ximeng found that the shoulder strap was one of the problems frequently faced by girls with big breasts wearing underwear. The shoulder straps were too tight and they would oppress the shoulders and leave marks; the shoulder straps would be too loose. It often slips and brings annoying embarrassment. In response to this problem, Lin Ximeng has developed a collection of four kinds of fiber shoulder straps (normal shoulder straps contain only two types of fibers) through continuous trial wear, feedback, and revision, and has been successfully applied to the magic large size underwear. . No matter how big the shoulders and arms are, they can move freely, and they won't be oppressed or confined when they wear for a long time. In addition, because of the high-performance springback, shoulder straps and other defects will not appear, and full use of expertise such as mechanics and materials will effectively relax the rational use of shoulder straps and eventually solve the pull-opening force. The problems of the even division curve and the relationship between the density and the three patent certificates of “Stretching the balance of the stress-relief bra” and “The pressure-reducing shoulder strap bra”.

Kim said, “We always stand by the position of consumers, understand the needs of consumers, achieve barrier-free communication, and make good intentions of underwear. Lin Ximeng, as a young underwear brand, has always maintained its ingenuity and its approach to the people. As an exporter, we have won a lot of repeat customers. At the same time, with the innovation of our products, we have gained recognition from the industry. At present, the development of Lin Ximeng has gone far beyond my expectations."

As an important part of the entire apparel industry, the underwear industry was once called the “last piece of cake” in the apparel industry. Although the overall scale of the industry is showing a growing trend, the performance of underwear companies is a few happy moments. Faced with the competition between traditional brands and e-commerce, the competition between brands and brands is becoming increasingly fierce. Lin Xi- dream is fearless. He expressed that he must be a real product and win consumers.

It is reported that, in addition to online sales, Lin Ximeng also launched the “Thousands of Million Stores” project in 2016. Currently, there are a total of more than 1,000 offline stores, which realizes the linkage of Internet + online and offline o2o.