On October 18th, the children's mattress K22, which was built by the sleep custom brand DPM, was launched in Jingdong crowdfunding, and was enthusiastically participated and supported by the parents. The popularity was far more than expected, and it was completed in just 3 days. Raise the target, the fundraising amount is over 500,000, and the goal of crowdfunding is 100% ahead of schedule, and it is the first place in Jingdong crowdfunding class on the same day! At present, there is still more than one month from the end of crowdfunding, and the number of people and crowdfunding of DPM children's mattresses continues to grow.
Jingdong crowdfunding has always been the touchstone for testing whether new products are popular with consumers. This time, DPM children's mattresses can have such gratifying results, which fully demonstrates that their market demand is strong and their potential is huge! Of course, these are inseparable from the product itself. So, what is this remarkable thing that is hailed as the first mattress on the market that can "change" children's mattresses?
Let children's mattresses become "changed" as they grow up
From childhood to adolescence, the growth of the spine and bones is divided into four stages of growth: 1-5-7 years old, 8-10 years old, 11-13 years old, 14-18 years old. The traditional children's mattress with fixed structure and unadjustable can obviously not meet the different demands of the child on the mattress at different stages of growth.
DPM is tailored to the child's growing "S" spine, which is tailored to grow up with the child's growth. The core layer is patented with a point-to-point pressure relief system, consisting of 8 pieces of different sizes, soft and hard. The components of the degree are “building blocksâ€, which can be adjusted one inch and one inch according to the child's growth and development and body shape. The pressure and the support of different parts of the child can be properly adjusted and supported to accompany the child to the whole growth stage.
Subversive of traditional single support mattresses
Traditional children's mattresses are mostly formed, only have a single soft hardness, can not conform to the weight difference of different parts of the body, maintain the normal physiological curvature of the spine, not only easy to cause scoliosis, affecting the long and beautiful appearance, and maybe even Affect the development of internal organs.
The modular design of DPM children's mattresses is free from the limitation of the single support of traditional mattresses. It can distribute the softness and hardness of the mattress properly, and effectively support the entire S-shaped spine, adapting to the spine curve and changes of the child's growth. Sleeping position, focus on shoulder and hip, give the waist and neck key support, make the soft place soft, the hard place is hard, and it can effectively assist the child's growing and deformable spine in the growth period. Correction.
Internal visualization innovator
The internal structure and filling of the mattress are the most prone to greasy, but the traditional children's mattresses are mostly closed design, parents can not understand the core of the mattress, and can not be identified through long-term experience.
The DPM children's mattress adopts zipper design, 270 degree opening and closing, and the internal components and structures are unobstructed. It is truly transparent and visualized, safe and reliable, so that parents can buy with confidence and the children can use it with peace of mind.
Washable and dryable
The mattress is a hygienic corner that is easily overlooked. It is easy to accumulate dust, bacteria and mites inside. If it is not cleaned regularly, it will affect the quality of sleep. In addition, there is a great probability of causing allergies, infections and symptoms of the body. Endanger the health of children. The traditional children's mattress is easy to clean outside and easy to clean inside, which is a big problem for parents.
DPM children's mattress point-to-point pressure relief system
The jacket of DPM children's mattress can be opened, the internal components can be taken out separately for ventilation and drying, deep cleaning, eliminating allergens, disinfection and sterilization, very convenient, even if you accidentally dye the child's urine stains, sweat stains do not have to worry.
a wise person who actively adapts to the physiological structure of children
Traditional children's mattresses can only allow children to actively fit and adapt, while DPM children's mattresses are opposite, they can actively conform to the child's body shape, zero gap fits the body curve, maintains the normal curvature of the lumbar spine, regardless of side sleeping, falling asleep Back to sleep, each contact surface is evenly stressed.
Guardian of quadruple security
In order to create a safe sleep environment for children, DPM children's mattresses have worked hard on safety design:
The comfortable skin-friendly layer is made of Belgian knit jacquard fabric, made of natural bamboo fiber. It has been certified by Oeko-Tex in Germany, and SGS environmental protection test can effectively inhibit more than 99%. The comfort layer is double-filled with super soft hydrophilic cotton and fireproof. Cotton, double guarantee for sleep and safety; 8cm sponge edge reinforcement, 10% sleep area, 360° protection; elegant curved corner design, anti-collision and anti-collapse, all-round improvement of mattress safety performance.
In summary, DPM children's mattresses subvert the internal structure and manufacturing process of traditional mattresses, overcoming the many defects of traditional children's mattresses that can't be adjusted, uneven force, easy to dent, and cause back pain and other lumbar diseases. A mattress that really helps your child grow! The birth of such a child's mattress requires a true love for the child, and the child's growth stage, sleep needs research, and thorough research can be realized.
Early in the development of the "Peer-to-Peer Sleep Solution", DPM has invited more than 20 young Hong Kong athletes to take a test-sleeping activity to test the changes in the mattresses of children's growth. Since then, the DPM R&D team has gathered a number of consultants such as chiropractors, orthopedics and physiotherapists. After repeated trial and improvement, the K22 children's exclusive mattresses were launched, and the painstaking efforts are based on keeping the next generation away. The original intention of back and neck pain!
Original intention: Let the next generation stay away from back and neck pain
Most people think that "spine disease" is very far away for children. How can it connect the back and neck pain with children? However, the fact is that the disease of the spine is not far away from the children. According to the survey, the incidence of scoliosis in children in China is as high as 25%, and DPM, which is dedicated to sleep research, discovered this very early.
The spine in childhood is not mature yet, and the structure is unstable. Children's activity often makes a certain part of the spine easily displaced. Moreover, DPM investigation shows that sleeping on an inappropriate mattress for a long time will give the child a child. The spine causes more severe effects, exacerbating scoliosis and pelvic distortion. Due to the characteristics of children's flexibility, their potential condition is often difficult to detect. And because of this late discovery, it often brings lifelong regret to the health of children.
However, because children's spine is soft, plastic and has small correction strength, it is possible to repair and correct the spine through a professional child's mattress, using sleep time, effectively reducing various spinal problems caused by adulthood, and Play a multiplier role! Therefore, DPM believes that it is necessary not only to pay attention to children's spine health, but also to pay attention to children's sleep health! When parents are suffering from the related diseases caused by the spine problem, they should think about the next generation. If their spine problems are not taken seriously, they will probably suffer the same pain as us in the future!
However, considering that the children's mattresses on the market cannot accompany the child's entire growth stage, DPM has applied the core patent-point-to-point pressure-relief system to the development and production of K22 children's mattresses, so that children's mattresses can accompany children to grow up." Change, care for the health of the spine, and let the next generation stay away from the back and neck pain.
On-line Jingdong crowdfunding for more families
The reason why Jingdong Crowdfunding was chosen as the starting platform is that although DPM children's mattresses are available at prices far below the market price, as a new type of mattress that can be "changed" on the market, considering the parents' Acceptance, DPM specially chose to start in Jingdong crowdfunding, by reducing the middlemen link to reach the target customers, which not only reduced the channel management costs, but also removed the profit of the middlemen, so that the crowdfunding participants get real benefits, prompting more parents. Make a purchase decision to benefit more children.
In addition, Jingdong crowdfunding can effectively broaden the channel width. Any parent who participates in DPM children's mattress crowdfunding will assume the role of middleman to a certain extent. They will unconsciously sell products to friends and make their own user experience. Convince others to pass on this scientific and healthy sleep concept to more young parents for the benefit of more families.
Jingdong crowdfunding achievements
Pillow king, mattress black horse once again broke out
Dr. Xu Zhangrong, the founder of DPM, devoted his life to the research and promotion of healthy sleep. He led the team to create a miracle of selling 600,000 pillows a year. In the Hong Kong business district, he enjoys the reputation of “Pillow Kingâ€. Dr. Xu focused on sleep technology, not only invented the "multi-use", "sleeping kit" and "core buckle" and other bedding, and spent 25 thousand Hong Kong dollars 25 years ago to buy back the pressure test machine from Germany, and with The team started the research of peer-to-peer program, which consumed a lot of manpower and material resources, and finally led the team to develop a “peer-to-peer sleep solution†that can customize the personal sleep needs. The invention of the program also won the 2016 Red Dot Design Award and “ The Swiss International Invention Gold Award in Geneva, and won the "Golden Trophy 2015 of the Chinese Invention and Innovation Delegation", and became a well-deserved dark horse in the mattress industry.
Twenty-five years ago, 250,000 Hong Kong dollars was equivalent to an astronomical number. Dr. Xu did not use the funds for capital operation and mergers and acquisitions. Instead, he invested heavily in an unknown field and explored how to avoid the road ahead. And this is all from the heart of a sincere heart and the feelings of the craftsman, as well as the original intention of let everyone get a healthy and comfortable sleep. For decades, Dr. Xu has vividly interpreted a great journey about sleep with tangible research and contributions. From pillow kings to mattress dark horses, to DPM children's mattresses, Jingdong crowdfunding achievements are as good as thunder. It has caused great turmoil in the industry and promoted the upgrading of the field of sleep.
Based on the value of enterprises, brands and products, Dr. Xu has made DPM and DPM children's mattresses serve the people and benefit the next generation. Mr. Lu Xun said that “unlimited distance, countless people are related to me†Real place.
DPM children's mattress Jingdong crowdfunding victory, indicating that parents are paying more and more attention to children's sleep health, is also the market's recognition of this "change" children's mattress. Instead of spending a lot of money to buy expensive gifts and toys for your child, it is better to send it a healthy spine. The DPM crowdfunding will be officially launched on October 18th and will last for 40 days. Interested parents will visit the Jingdong crowdfunding to learn more! The faster you start, the bigger the discount!
Editor in charge: Li Xing
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