Last month, the founder and CEO of the White Raven issued an internal letter saying that with the approval of the relevant departments, Zanzan has become the “large shareholder†holding China’s innovation payment and officially landed in the Hong Kong capital market. China's innovation payment is exactly the same as the relevant qualifications such as payment licenses and universal prepaid cards issued by the People's Bank of China. On April 18, the listed company issued an announcement announcing that it would adopt “China Likes Co., Ltd.†as the Chinese name of the company. "China has praise" comes from this. Before the 2018 Spring Salon was held, Zanzan has successively released SaaS software products such as Zanwei Mall, Youzan Retail, Youzan Restaurant, and Praise Industry, and “Zanyun†PaaS cloud service.
About the future: privatizing customer assets + everything in real time online
In this salon, the white crows open the door to share his vision of the future: with the increase in disposable income, white-collar workers in non-first-tier cities are rising, and the popularity of WeChat wallets is bringing social consumption to this group. Scenes. In the current WeChat social environment, 800 million orders are generated every day.
In the social e-commerce environment, businesses are paying more and more attention to the conversion, retention and repurchase of traffic. The privatization of customer assets has become the focus of online business operations, and has spawned the unique business game of WeChat: KOL. On the other hand, intelligent business operations are sprouting. The white crow believes that the current retail business is gradually moving towards smart retail, and the premise of smart retail is all real-time online, customer online, product online, employee online, online operation. What is praised is the infrastructure of all this, as the White Raven said, “You just need to focus on running your own customers, and all other complicated things are given to you.â€
Micro Mall continues to lead the SaaS industry and officially entered the 8.0 era. Since 2013, Zambia Mall has experienced eight versions of iterations. Currently, there are more than 1,000 functions cumulatively, covering six core operating nodes operated by merchants: display, Interaction, retention, transaction, repurchase. In the past six months, it has released nearly 200 functions including member stored value withdrawal, heat map analysis, operation record, distribution applet, multi-network small program, and knowledge payment applet. In the next version of 8.0, there will be a lot of new features such as gambling coupons, bargaining, crowdfunding, and price increases. At the same time, it will also use the e-commerce technology and data accumulated over the years to help businesses achieve intelligent marketing.
At the same time, the technical infrastructure of Zanwei Mall has become stronger and stronger. Up to now, there are 50,000 orders processing capacity, the first screen loading time delay is less than 1 second, and more than one million orders, billions of messages, WeChat are processed every day. The number of interface calls is more than one billion times. . . The White Crow will unceremoniously have the technical ability to have a good match with the US$13 billion US counterpart Shopify, showing a huge advantage.
At present, Zanwei Mall has covered 36 industries, including physical e-commerce, virtual e-commerce and multi-city e-commerce. The White Raven revealed that in the physical e-commerce section, the distribution business accounted for more than 10% of the overall GMV, and the media “Almighty Dad†had a turnover of 20 million. According to the authoritative statistics of the new list, since February 2016, more than 70% of the original text of the WeChat public account has jumped to the likes.
Next, there will be more product development resources in virtual e-commerce and city e-commerce. For the ticketing industry, Zanzan has already opened up with the ticketing system provider “Ticket Pass†and “Tianshi Tongchengâ€, which have an absolute market share. Tickets with praise sales can be directly passed in the scenic gates.
Knowledge payment + integrated business plan for physical e-commerce
For the knowledge payment scenario, we have provided an integrated solution of “knowledge payment + physical e-commerceâ€, which can sell both knowledge goods and physical goods at the same time. At present, there are a number of mainstream product types such as paid graphics, paid video, paid audio, and paid columns, and support for paid live broadcasts, free viewing by friends, invitations to friends, invitation rewards, paid membership cards, buy gifts, and group fights. Features. In addition, merchants can motivate students to complete tasks and increase user viscosity through punching and punching rewards.
It is understood that the “Distribution Payment†channel will be opened soon in the distribution market, and distributors can put on the shelves and promote the distribution of knowledge goods.
Compared with other small programs on the market, the micro-shop 1000 features a small program. Thanks to the technology accumulation of micro-market development in the past six years, it has been in commodity management, store management, interactive marketing, user analysis and so on. Quite complete. Since the launch of the program in January last year, more than 40 small program industry templates have been launched. Without the development of the business, the small program shop can be opened with one button, and the small program shop can be decorated like a building block. Look at it.
The small program's multiplayer group, limited time discount, coupon, spike, point mall and other functions have been launched. Next, the small program will release the functions of distributors, cycle purchases, gift cards, bargaining, paying courtesy, group purchases, etc., and plans to fully implement the 1000 multi-functions of Micro Mall.
At present, there are a large number of high-quality businesses including Zhou Black Duck, TCL, 361 Degrees, Rebecca, Tiger Sniff, Happy Cake, Century Lianhua, Suzhou Citizen Card, Zhang Dazhao, Sydney, and Yifutang. The white crow said that e-commerce is ushered in an incremental market centered on mobile social, and the small program will be a flash point. Since the spring of this year, the monthly trading volume of small programs with good business has grown very rapidly.
There is praise retail: the integrated solution of the store business scene in order to make the consumer experience better, the business operation efficiency is higher, since the release on April 25, 2017, there is a continuous retail iteration. The newly released version 3.0 of the praise retail is an integrated solution that is built around the nine-character policy of “people, goods, fields, imports, sales, deposits, people, money, and goodsâ€.
Focus on "people, goods, and fields." Through omni-channel member marketing, help merchants continue to get customers, make store customers become online fans, improve repurchase, and let old customers bring new customers. Based on user needs, help merchants break through the restrictions of categories and SKUs, make combined sales, and carry out personalized goods operations. And through the sales exposure, sales tracking, focus on demand selection, etc. to help merchants smart selection and combination of goods. Through unmanned cashiers, smart keyboards, face recognition and other means to help businesses expand business scope, business hours, and change business methods.
Fully open up "input, sales, deposit". Adding electronic card coupon products, booking services, electronic price tags and other functions to make sales and collections more efficient and convenient, through intelligent recommendations to better understand customer needs, so that clerk sales more accurate. On-line inventory warning, inventory transfer, early warning period and other functions pursue more reasonable marketing management, and constantly improve the inventory sharing strategy of stores and outlets. Allows merchants to intelligently purchase based on customer needs and make more accurate market judgments.
Help merchants manage "people, money, things." Help the shopping guide to understand the customer, shelf display monitoring, employee dress code, performance management, etc., so that the clerk can better connect the customer and standardize the service management. With clear account management, eight scenarios, 58 business models and a report can be completed, the data indicators at a glance, help the business to fully understand the operating conditions, thereby improving the efficiency of capital utilization. Help the business to rationally plan and use consumables, clear fixed asset management, rent, coal and electricity, miscellaneous fees, staff expenses, consumables registration, reimbursement and accounting, etc. at a glance.
There is a chain of praises: a unified operation solution for multiple stores. For chain brands with multiple stores, the headquarters and stores face three major problems: “data is not available, operation efficiency is low, and management costs are highâ€. The data between multiple stores is not available, and the products and inventory of each store cannot be managed in a unified manner. Members cannot enjoy consistent services in each store. Order delivery requires human intervention, and headquarters and store funds are not timely. The management of goods, orders, members, and lack of global analysis by sub-channels and sub-channels are all obstacles to the improvement of business operations.
At the salon held this time, Zanzan officially launched a multi-store unified operation solution for direct, franchise, joint venture and other modes - "Zanzan Chain", through commodity communication, inventory communication, order communication, membership , stored value, marketing, data, and asset management eight modules to help businesses quickly achieve integrated operations.
Commodity pass, inventory pass, order pass: Headquarters unified management of product information, inventory and orders, stores only need goods sales, inventory sharing in real time, provide services near the store, speed up the efficiency of goods circulation.
Member communication, marketing communication, data communication: the headquarters unified member management, design marketing activities, all kinds of activities one-click synchronization, the store only needs to do a good job of execution and customer service. At the same time, the headquarters can understand the business data globally, and continue to help the store adjust its business strategy and improve the effectiveness of its activities.
Stored value and asset pass: The headquarters manages the storage funds, and the store can directly handle the stored value card and use the stored value. After the store collects funds, the funds are quickly collected at the headquarters to improve capital efficiency. At the same time, it has the dual guarantee of “payment license†and “general prepaid cardâ€. It has a unique advantage in helping merchants to safely and efficiently handle the flow of funds.
There is praise industry: the United States Internet business integration solution This salon, praise industry released version 3.0, eight new system upgrades, including small programs, mobile online stores, cash register systems, store systems, SCRM, membership systems, Marketing systems and chain operations, and continued to iterate over 100 features and optimizations in the last six months. At present, Nairuier, Beautiful Legend, Lan Xi Li and other American brand chain agencies, such as Xiaohuabiyu, Good Muscle, and Beauty, are all users of the praise industry. Many merchants have achieved efficient Internet management, a more scientific membership system, and more popular marketing and interactive gameplay through the praise industry. The software provided by Praise Industry has realized “online reservation, store service; online sales of cards, store consumption; unified management of online and offline members and unique social marketing gameplayâ€, advocating the new Internet operation of branded chain stores. mode.
Empower employees and strengthen marketing capabilities. There are a lot of precision marketing tools in the praise industry. For example, the “customer price reduction†function of the new customer's marketing tool and the “promoter†function of the brand distribution system are helping the merchants to expand the potential customer base of the store. In addition, more small program templates are available to meet the individual needs of the beauty business. There is also a separate technician program, which allows the clerk to respond to the service and return to the customer in the small program, thereby enhancing the repurchase.
Open store operations and enterprise collaboration to achieve more use of software and hardware. At this salon, the “smart phone†released by the praise industry is very amazing. After the customer calls, the identity can be accurately identified. When the call is made, the customer can quickly make a reservation service on the screen of the phone. After the call is over, the template message is passed. , SMS, etc. to synchronize the reservation information to the customer. In the future, it will open up more hardware in the industry, and will bring smart cash register equipment and marketing equipment to the US industry, helping American businesses to precipitate more customers and data.
There is a praise industry will also develop an "invoicing management" system to help businesses integrate better, flexible management of goods, marketing, membership, capital rules and independent inventory between multiple stores, franchise chain Recharge and so on.
There are Zanyun + Youzan investment, comprehensively assisting ecological construction and industry growth. In order to serve more vertical field businesses, Zanzan launched the “Zanyun†service in 2017, which will accumulate many years of basic capabilities, and developers can Like building blocks, it applies merchandise shelf management, order trading, payment settlement and interactive marketing to any industry and scenario.
At the same time, it launched an open platform business to meet the individual needs of different types of businesses. The next "open platform" will support full interface customization capabilities, custom languages, user process customization capabilities, application market distribution, adding own payment channels and fully free docking external systems.
In addition to the technical support provided by Zanyun and the open platform, Zan also will provide financial support ranging from RMB 200 to RMB 60 million for SaaS industry partners such as open platform developers, vertical industry practitioners and independent business module developers. Join hands with more experts in the vertical field to fully support ecological construction and industry growth.
Merchant Services: A multi-pronged approach that helps businesses grow and guide businesses through solution and implementation delivery. From the program proposal, follow-up documentation, guidance use, operational advice, daily answers, implementation delivery, equipment initialization, after-sales follow-up and other links to help businesses quickly get started, fast transactions, and rapid improvement.
Improve business capabilities and performance through training and operations. The lack of mobile e-commerce and new retail operations talents is the starting bottleneck for many businesses. The practical new retail talent training organization “Zanjiao College†solves this problem through online training and offline training.
At present, online training includes practical sharing classes, video classrooms, knowledge columns, etc.; offline training includes training courses from 0 to 1 for operations, operational skills improvement classes, and operator training camps. Since the beginning of this year, in order to enable more businesses to improve their operational capabilities, Zan also organized a group of actual combat merchants to carry out the "Lecturer Training Camp", first create a good gold medal lecturer, and then bloom throughout the country. In order to be closer to the merchants, the Appreciation Mall App has recently launched the “Zantoutou†operation information site, which is consistent with the business community and operational think tanks.
Help merchants connect more quality sources and traffic. In addition to basic operational support and services, Zan also helps merchants obtain traffic and orders through services such as distribution, like selection, and advertising. Up to now, there are 7,000 active micro-sales distributors and 49,000 active micro-store distributors in the distribution business, which will support more marketing and retail distribution markets and the knowledge-based paid distribution market. Thanks to the advantage of big data analysis of independent shopping people, merchants can directly launch WeChat ads in the backstage, and the advertisements of merchants such as Happy West Cake, Tea Xiangji and Libai Group have achieved very good results.
At present, the social eco-credit system is weak, resulting in low conversion rate of unfamiliar purchases. Usually, the conversion rate of fans is 20%~40%, and the conversion rate of non-fans is less than 1%. To this end, we have launched the “Like Guarantee†service to help buyers and sellers establish a safe and secure shopping environment and help businesses improve their purchase conversion rate.
In the future, Zan will continue to deepen the vertical field of mobile e-commerce, and lead new retail practice innovation through praise retail, praise chain, praise industry, and praise food. With Zanyun, Youzan Investment and more industry partners, we will jointly promote the development of SaaS industry, and bring more strength and service to more businesses, becoming the most trusted leader in the field of merchant services.
The picture is far away, the future can be expected!
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