In the past two years, I have to say the most fire, then I have to mention IP. The IP here is not an IP address! Here IP refers to the brand built on the virtual product. Undoubtedly, a successful IP has a strong ability to absorb powder. Because of its built-in flow characteristics, IP has penetrated smoothly into all aspects of our lives.
When the IP industry winds smoothly burned to children's wear, it also collided with the passion of children's wear fashion. Brands have developed the corresponding "IP perimeter", these fun and tidal clothes, smoothly rushed to the child's cute point, so that parents and tide children pay for it.
This year's 2018 China International Children's Fashion Week teamed up with Hong Kong's largest IP operation company, Hongfang Culture, and Andersen IP brand management company Yuyu Culture to create a top-notch IP fashion feast with "Art Dress Life" as its core vision.
Red Textile Culture IP
Among them, the red spinning culture will be jointly launched by the paul frank bigmouth monkey, pancoat hope cool, the Simpsons Simpsons, ANGRY BIRDS angry birds, SESAME STREET Sesame Street and many other IP clothing brands.
In addition, during the fashion week, Hongfang Culture will establish a professional service platform for the global animation IP and art digital copyright to be transformed into the Chinese children's wear and children's clothing industry market in the form of fashion children's IP art installations.
Realize the commercial transformation of IP through brand authorization, cooperation and other modes, so that participants have a higher sense of scene experience and a sense of experience. Operate intellectual property in different ways, create IP derivatives, and create a richer IP industry chain.
Andersen IP
It is said that fairy tales are the cradle of children. In the world, there are very few writers like Andersen who have such a large readership and are enduring. "Ugly Duckling", "The Emperor's New Clothes", "The Daughter of the Sea", "Little Girl Selling Matches"... These classic fairy tales have given countless people the greatest imagination and gentleness of childhood.
At the moment when the concept of IP continues to break out, Andersen IP under the management of Yuxi Culture has gradually developed a grand blueprint for pan-entertainment and mutual entertainment economy. Under the follow-up of capital, its derivative form no longer stays in the traditional toy and manufacturing industries, but is actively developing in the new field of children's wear.
During this fashion week, we will carefully create an Andersen DP display point to promote its various IPs such as: little girl selling matches, pea princess, ice queen, daughter of the sea... while attracting consumers and children's wear brands Conduct the next step of communication and cooperation.
When I was young, I watched fairy tales, watched anime, and grew up watching business . This golden autumn national day, big mouth monkey, Simpsons, angry birds, pea princess, little girl selling matches, ice queen... These lovely IP characters are waiting for you at Shanghai Lujiazui Riverside Financial City·shipyard 1862! From October 1st to 7th, you will not see it.
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