"A sentence was very popular last year, I have confirmed my eyes. This is the right person. I want to say that I have confirmed my eyes and Aokang is the right choice." On March 27th, "Aokang New Marketing Global Investment Conference" was held in Wenzhou. Wang Zhenduo, chairman of Aokang Investment Holdings, told dealers and partners from all over the country.
At the China Merchants Conference, Aokang's long-term "deep water bomb" - the first C2M franchise store to unveil the mystery, and released the C2M personalized customization franchise strategy; a new product that condenses many new technologies - Aokang anti-slip shoes, Also attracted a lot of attention at the venue.
On August 8, 1988, Wang Zhenduo started his business and coincided with the Seoul Olympics. Aokang’s “Olympic†word comes from the Olympics. In the 31st year of enterprise development, Wang Zhenduo upgraded Aokang’s mission from “making a pair of shoes†to “making a pair of good shoesâ€.
Opening of the first C2M Authorized Experience Hall
“A brand that keeps pace with the timesâ€
In his speech, Wang Zhenduo clearly analyzed what Aokang has, what Aokang does, what Aokang is, and why Aokang. He showed Aokang's strength in a triangle: the bottom is specialization and patterning, the middle is personalized and fashionable, and the top is Aokang's intelligence and technology, specific to products and services, is that Aokang is Pushing the C2M (customized) model, as well as the latest development of anti-slip shoes.
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Wang Zhenduo said that under the current situation, Aokang needs to walk side by side with all the outstanding franchisees across the country, expand its depth, explore business opportunities through cooperation, and explore the development of new business channels with continuous innovation. “Now omni-channel is not just about getting online and offline. From the C2M level, omni-channel is a deep cooperation across brands and platforms.†Wang Zhenduo said, “We have entered the current era from the era of brand sovereignty. In the era of consumer sovereignty, "the future retail industry will enter an era of product quality and user experience as the core. Digital-driven large-scale personalized customization will be an important direction for the industry's transformation and development, leading the way with half a step. Who can grasp the future customization trend, can better seize market opportunities. â€
Open a new model of platform cooperation
Outside the venue, the guests experienced personalized customization at the C2M experience store – standing on the instrument, in less than a minute, the three-dimensional data of the two feet was collected, and the system made a product recommendation based on the special needs of the customer. .
Medical examination C2M foot type customization service
As another major highlight of this investment promotion activity, Aokang's first C2M franchise store, which has been preparing for a long time, officially opened its doors and released the C2M investment promotion policy.
Opening of the first C2M Authorized Experience Hall
Different from the regular franchise stores, the core of C2M commercial operation lies in 3D measurement equipment and online system services, rather than product-based products in traditional storefronts, which greatly weakens the limitation of the venue to achieve rental costs. Minimize renovation costs and labor costs. Aokang prepared a strong policy support for the “0 franchise fee†for the dealers who signed the C2M franchise contract on the same day, and also enjoyed six preferential policies such as equipment gift, system gift and shelf gift.
According to Wang Zhenquan, president of Aokang International, in 2019, Aokang will train outstanding franchisees as one of the company's strategic goals. In order to let the franchisees have no worries, Aokang also released the "five one project" and "six major services" support policies on the spot to implement unified pricing, unified planning, unified image, unified publicity and other management ideas, so that new franchisees can be exempted. The follow-up management and management troubles help franchisees to effectively copy the "Aokang experience" and improve their human efficiency, efficiency and money efficiency.
In addition, in order to express gratitude to the outstanding franchisees in the past, Aokang also commended the top ten most potential distributors of Aokang and the top ten outstanding distributors of 2018, and also joined the 2019 contract that signed the intention contract on the spot. The dealer has awarded the license.
The road to high-tech "national tide"
Another highlight of the Merchants Association is the anti-slip shoes. On the oiled glass slope, the guests personally experienced the excellent slip resistance of this shoe. According to reports, this new product uses a non-slip rubber special material and multi-dimensional multi-directional grip shading, which is a new product launched by Aokang.
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Aokang doesn't want to just position himself as “making shoesâ€. It wants to be the promoter of the national tide and the leader of the lifestyle.
The reporter learned from the meeting that in April, Aokang will open the first “Aokang Living Museum†in Hangzhou to integrate Aokang's latest and most fashionable products into quality life. From store design, goods display to service, and interactive forms, it will be completely different from the previous Aokang store, which will be the template for Aokang's future offline stores.
Aokang also plans to cooperate with Super IP to launch more joint-name models and limited editions. It also plans to cooperate with Hollywood stars to make Aokang's shoes not only "good to wear" but also "good-looking".
Big data, smart manufacturing and the enhancement of original design capabilities, Aokang opened a new 2019.
SHAOXING YINGSIPE TEXTILE CO.,LTD , https://www.chinayingsipei.com