Uniqlo and KAWS's joint series replenishment sale is not as good as before

On August 9th, UNIQLO and KAWS's joint series replenishment was released, compared with the previous cases of “store robbing”, “online shop merchandise sold for a few seconds”, and “severe hundreds of yuan”, this wave “KAWS× Uniqlo also triggered the purchase of the relevant stores, but the heat was weaker than the last time.

According to Uniqlo, the replenishment is only available at Uniqlo's official online flagship store, Tmall flagship store and the following six stores: Shanghai Nanjing West Road, Guangzhou Victoria Plaza, Shanghai UNIQLOSHANGHAI, Shenzhen China Resources Vientiane World Store Beijing Sanlitun Store and Changsha IFC Center IFS Store.

When the reporter visited the Uniqlo Beijing Sanlitun store, he found that the “KAWS×Uniqlo” series of the replenishment was still in a limited sale mode. The store sold a total of six printed T-shirts jointly with KAWS, each of which limited each purchase. Buyers need to line up the collar number. In addition, the store also vacated a layer of all cashiers for distribution and checkout.

As in June, the replenishment of the "KAWS × Uniqlo" joint T-shirt price of 99 yuan, did not increase prices. However, compared with the last "smashing", although the replenishment sales also triggered the situation of queuing, but the heat is not as good as before. In the UNIQLO Beijing Sanlitun store from 6pm to 8pm on August 9th, the customers who queued to buy the series maintained about 20-30 people. The store still has inventory, but some styles are incomplete.

However, at the UNIQLO official online flagship store and the Tmall flagship store, as of 10 pm on August 9th, the six co-branded T-shirts of the replenishment showed “sold out”.

In the Uniqlo Beijing Sanlitun store, the Beijing News reporter randomly interviewed several consumers who queued to buy the “KAWS×Uniqlo” series. Some of them did not grab it in June, and immediately rushed after hearing the replenishment; some people took a fancy to the joint name. The price/performance ratio of the model, "I am afraid that it will be a product with KAWS in the future. There will be no such 'cabbage price'."

The news from Uniqlo also confirmed that the 2019 "KAWS × Uniqlo" joint name is the last series of the artist and Uniqlo. In the past one or two years, KAWS's "appreciation" has been quite impressive. His work "THE KAWS ALBUM" started at HK$5 million at the Sotheby's Hong Kong auction in April 2019, and finally sold over HK$100 million; KAWS Cooperating with Dior, the "XX" BFF (Best Friend Forever) doll in the Spring/Summer 2019 series sells for as much as $7,500. In recent years, KAWS has co-operated with other big names and trendy brands, most of which are priced at more than 1,000 yuan.