New Olympic Crown Champion "Crown" Seeks New Breakthrough in Brand Strategy

The Crown Group, a world-renowned luggage brand “CROWN”, has been actively involved in recent events. It has also embarked on an upsurge of travel in the luggage industry. It has successively held “I'm on the road” brand new products in SHOW and media in Guangzhou, Shanghai and Beijing. Meeting activities. On December 25, 2004, Crown teamed up with Olympic champion Tang Gonghong to arrive in Guangzhou to show the public the charm of the top brands in the international luggage market. On the day of the event, Champion Tang Gonghong not only showed up at the scene of the event, but also pulled up the luggage and walked along with the beauty model. document.write(" ");ad_dst = ad_dst+1; SHOW is a bag that subverts your aesthetic with a majestic figure and rewrites fashion measurements.

World-class luggage manufacturer "crown", signing the Olympic women's weightlifting champion Tang Gonghong as its latest image endorsement, has naturally become a hot spot. This "strong alliance" is undoubtedly of great significance for Crown to increase brand awareness and corporate image.

It is reported that before the crown brand image "fat to step on the box", after years of dissemination has been deeply rooted. However, due to the long time, there is also a certain brand aging phenomenon. This time, Crown and Tang Gonghong’s holding hands marked an update of their own image, which is also an important step for enterprises to re-start and start the brand championship strategy.

For Tang Gonghong as the spokesperson for the new crown image, the leader of the crown new generation, Jiang Yongxiong, said: “Tang Gonghong's championship struggle and hard work spirit is exactly the same as that of the Crown enterprise's corporate spirit of unremittingly striving for excellence for more than 50 years, and Crown is also optimistic about Tang Gonghong’s market potential. "Tang Gonghong's endorsement also made a useful expansion for his own image packaging.

Since 1998, we have been paying attention to and supporting China's sports industry. It seems reasonable to crown the Olympic Champion and reshape the brand image. However, the purpose of the crown is obviously more than this. If it is said that the shift of the Crown to the Mainland more than 10 years ago was the need for link production, then the brand strategy for the Athens champions started, and its market ambitions have already become clear.