Cartier CARTIER time's highest praise

The story of Cartier

The story of Cartier began in 1847. Lou is-F ran co is C ar tie r (1819-1904) took over the master A do lph e P ica rd at the rue de Métomart de il 31 in Paris, and Cartier was born.

In 1856, Napoleon III ruled. After a series of turmoil in Paris, Paris resumed its glorious past. Prom feasts have become a regular social event. The luxury atmosphere has greatly promoted the business activities of the Second Reich. Cartier was recommended by Princess Natalie, the young cousin of Napoleon, and her business grew. In 1859, she moved to No. 9 Boulevard des Ita lien s, the most fashionable district in Paris. Lou is-F ran co is C ar tie r to attract E u gen ie Queen's attention, and became the international famous fashion designer Wor th's good friend, the two families since then began long-term cooperation, and finally form a close family.

Lou is-F ran co is C ar tie r hoping to establish a family business, passing the craft to son A l-fred (1841-1925) and allowing him to participate in the business as a partner, and finally handing over the shop to him in 1874. He operates. A lfred cooperated with the eldest son Lou Is in 1898 to take care of the shop.

In 1899, Cartier took an important step in relocating its store to the Paris High-end Commodity Centre, rue de la Paix 13, to achieve the desired business step by step. A lfred started this time by handing over international business to his eldest son Lou is (1875-1942). In 1902, he asked his son Jacq ues (1884-1942) to open a branch in London and another son Pieret (1878-1965) to open a branch in New York. The Morton Plant Building on Fifth Street in New York became the headquarters of Cartier.

Only two generations passed from father to son, Cartier became the most famous jeweler in the world.

Lou is a talented designer and a tasteful and business-minded person. He paid the same attention to precious ornaments and watches as his glasses, cast down elaborate technology and obtained many patents. He also truly feels his talent in design and manufacturing from these areas. There are many famous designers around him, including C har le s Jacq u eau, and he is helped by many skilled craftsmen and M au r ice C ou et and E dm ond Jaege r. He found many loyal partners such as Jeann e Tou ssa in t. Whether it is a traditional design or a unique composition, he has successfully provided harmony and harmony, so that they all show Cartier style. Cartier continues to innovate under the management of Lou is Cairtie r. While upgrading high-end jewellery, watches, glasses and accessories, it also lays the foundation for a new form of precious goods market. The two brothers Louis and Jacq ues passed away one after another. This cultural tradition, which has been established for four generations, has gradually spread its charm to the world. Cartier was taken over by R ob ert H ocq and he decided to continue to develop on this outstanding achievement and continue to focus on the tradition of the future.

In 1969, A la in-D om in iq ue Pe r-r in joined Cartier, and in 1984 the Cartier Foundation for Contemporary Art was established, demonstrating his determination to integrate Cartier and artists into the 21st century.

Brand series Tank

Through the change of proportion, the rectangle becomes a new form of watch. The curve that fits perfectly in the wrist is the source of inspiration for Cartier and the well-known imprint. Tank is the most famous masterpiece of Cartier. Since it was listed in 1919, it has continuously evolved several models with unique personality and common features. Including Tank Lou is C ar tie r, Tank Am er ican e Tank A llon gee, Tank B a scu lan te and the most recent Tank F ran ca ise are all very popular.

Tank B a scu lan te

Polished gold or matte stainless steel cases can be turned 360 degrees like a compass, but a style can be varied, making him a revolutionary timepiece.

Pan th e re

Pan th e re uses the most classic and most modern square shape, with unmatched balance of beauty. Its shape is very similar to that of San to s. The biggest difference is in the strap: the Pan th e re strap is an interlaced chain design, and the San to s strap has the same exposed screws as the frame.

San to s

San to s is a masterpiece in the Cartier semi-gold watch. Exposed screws on the bezel are the main features, and the stiffer lines of the Pan th e re shape different masculine styles.

Pa sh a

The origins of Pa sh a series can be traced back to the first waterproof watch Pa sh a M ar-rak ech of Cartier in 1933. Its round shape and slightly larger size not only symbolize harmony and softness, but also become more rigid and soft. In addition to the general models Pa sh a series also has a variety of complex movement watch.

T r in ity

Among Cartier’s many works, the non-three-ring watch that best highlights its creativity is none other than its own. The tricyclic watch originated from the 1924 Lou Isard tier personally designed for the trio of his highly gifted friend Jean C oc teau, Lou is C ar tie r with platinum representing the friendship, a symbol of loyal gold And the three golden rings of rose gold, which represents love, have become one and have made a world-renowned three-ring ring. So far, people still use it to express eternal love.

21 de C ar tie r

Cartier's youngest collection of models, the 21 represents the 21st century, and also represents the 21-year-old meaning that Cartier is always young and full of vitality into the new century. B a ign o ire
The elliptical case sets off a plump shape that best expresses the beauty of women. Different aspect ratios each have their own style.