L'Oreal's performance grows by more than 20%

At the 2006 Fashion Media Awards hosted by L'Oréal, the president of L'Oreal China, Gaipaul, said that L'Oréal's performance has increased by more than 20% this year, and that next year and several years later, China will implement a multi-brand and multi-sales channel business strategy.

Currently, L'Oréal has 16 brands including Lancome, Biotherm, L'Oréal Paris, Maybelline, Vichy, Little Nurse, and Yuexi. Gaipaul said, “Our business strategy in China is to satisfy all levels of consumption. Brands like Lancome and Biotherm are sold at high-end department stores, and Maybelline and nurses can purchase through vast supermarkets. The market potential in China is very large. Big cities and second- and third-tier cities, including the vast rural market, are the priorities for our development next year."

Gaipaul said that L'Oreal’s development goal next year is growth, and the growth of the Chinese market is particularly important, and its 16 brands will implement a balanced development strategy. “At present, the Chinese market has 16 brands, quite a lot. Our next year’s primary goal is The growth of the performance of all brands, under this premise does not give up to continue to introduce new brands.” L'Oreal this year introduced the Armani men's perfume brand, began to open up new consumer groups.