Finding Partner McDonald's Accelerates "Getting Acceleration" in China

The share of auto restaurants is slowly increasing with McDonald's understanding of the Chinese market. On the 3rd, McDonald's (China) Co., Ltd. announced that it had signed a strategic alliance agreement with the supermarket chain Eastern Home Co., Ltd. and commercial real estate developer Fanhua Construction Group, and completed its drive in the Chinese market through inter-bank cooperation. (Automobile Restaurant) The accelerated development of the restaurant.

According to this strategic cooperation agreement, McDonald's and Oriental Homes will jointly choose the right place to set up a McDonald's “Drive-In” restaurant. Currently, McDonald's has identified a number of Oriental Home Chain stores as suitable locations. Another strategic partner, Pan-China Construction Group, will also recently start site selection for McDonald's “Dress-on” restaurants in China, and develop real estate projects in accordance with McDonald’s “Driving Drive” restaurant requirements and project evaluation criteria. .

In December of last year, the first “Laushui” restaurant in the Chinese market settled in Dongguan, Guangdong Province. “Getting on the fast track” directly led to the expansion “high-speed road”. This time, it has been able to “bring up” a new partner for the business-to-business, and it can also be seen as an adjustment to its focus on the Chinese market. Currently KFC has more than 1,600 stores in China, and the number of McDonald's stores has been only about half of their opponents. However, in the automotive restaurant business, McDonald's has always taken the initiative and the pace of expansion and opening is also unexpected.