Pernod Ricard Plus: Chivas Regal Year Guaranteed by UK Credit

“British Customs and other departments will provide proof of vintage for each bottle of whiskey exported.” Lord Gavin Hewitt, the chief director of the Scotch Whisky Association, arrived in Shanghai on the 25th to clarify the “Year of the Year” puzzle for Chivas. Previously, domestic media questioned the aging time of Chivas Regal's 12-year whisky, and at the same time suspected that there was a huge amount of money. The cost per bottle of this kind of whisky was only 25 yuan, while the market price was up to a thousand dollars.

“Chivas is 12 years of aging in 12 years of wine.” On the 25th, Pernod’s plus China re-emphasized the dozens of domestic media. Although Lord Gavin Hewitt admits, “Confirming an old vintage whisky is still relatively difficult.” However, “Can the consumer trust the credit of a country?” he said, the British government exports for each bottle. Whiskey provides a guarantee of credit, while the British Customs and other departments will provide year certificates for each bottle of whiskey exported. According to its introduction, the year marked on the bottle of Scotch whiskey was determined according to the British government's 1988 Scotch Whisky Act and the 1990 Scotch Whisky Guidelines.

At the same time, Pernod Ricard added that he was very concerned about a report on Chivas's 12-year aging time of less than 12 years. He has already sent a lawyer letter to him and does not rule out the possibility of suing each other.

So, did the “year door” incident affect Chivas sales? Yesterday, Qi Dehui did not express his position, saying only that "consumers will not lose confidence in Chivas." However, the reporter saw in the Wal-Mart Nanpu Bridge store on Saturday that Chivas promotions have changed. In front of the counters set up in the hypermarkets, the sales promotion lady is busy inviting consumers to taste.

Also on the scene were Andrew McAllister, Trade Director of the British Consulate-General in Shanghai, and Oliver Micol, First Secretary of Economy and Commerce.