China's first MAC store surprises Beijing World Trade Plaza

MAC - the only professional brand in the global make-up industry. After successfully opening counters in Shanghai, Beijing, Hangzhou, Guangzhou, Shenzhen and Chengdu, China opened its first MAC store in Beijing on February 9, 2007.

The opening of MAC's first store created a trendy makeup center that belongs to the Chinese fashion scene. Today's World Trade Day is crowded with people, and many fashionistas come here to know the charm of MAC's first store. Many more beautiful women have made appointments in advance by telephone or e-mail. During the opening, they are serving as the makeup artist Li Wai-Sheim, who has flown from the United Kingdom. At the same time, there are MAC elite makeup artists in Beijing and Shanghai who recommend the makeup trends and MAC latest products from the 2007 spring and summer international big show to the consumers. The scene is very lively. At the same time, celebrities who are very colorful makeup artists and fashion crowds who love MAC come to pick the colors they like. MAC has always had a good reputation in the international fashion backstage and fashion celebrity circles. The establishment of the MAC store today also shows strong market support and reflects the industry's consistent trust and praise for MAC makeup products.

The counter has an area of ​​121 square meters and is located in the Beijing World Trade Center shopping district where fashion people gather. This is a brand new trending capital of the capital. There are a variety of fashion brands huddled here. Numerous important fashion media gather here. The MAC store attracts consumers with its vibrant design and ingenious products. Be one of the must-haves for shopping in Beijing. "Our idea is to reflect the unique culture and spirit of the MAC brand in an interactive space," said James Gager, MAC's global creative director and senior vice president. The spirit of MAC is dynamic, flowing and professional make-up. Enter the store, you can feel the full range of MAC, from visual to tactile.

As a pioneering and creative brand of professional makeup, MAC is known for its brilliant colors and the creation of fashion trends in large fashion shows. The meaning of the MAC brand covers background art, creative colors, professional makeup techniques and passionate makeup. With more than 500 products, M·A·C has become the authority in the industry with color and make-up tools in China, making it an excellent choice for Asians. Each MAC makeup artist has received good professional training and knows how to give customers advice on the latest trends and guide makeup techniques. In addition to providing customers with professional makeup guidance, MAC stores also exclusively sells MAC PRO professional makeup brushes, magical star powders that make makeup exceptionally colorful, and professional light liquid foundations that makeup artists love.

The MAC store was personally designed by Vice President Régis Péan and was inspired by the studio. The new white main tone, with the simple lines of the brand LOGO, combined with the open design of the counter: a series of make-up workbenches plus lights that can be freely regulated, suitable for one-on-one consultations, but also for three persons. In addition, customers can also participate in special reservations or paid courses. In the design of the counter, a neutral and transparent color was used in particular. In combination with industrialized materials, it advocates the use of color to promote modernity.

MAC (Make-up Art Cosmetics), the leading brand of international professional make-up, was born in Toronto, Canada in 1984 and is currently a member of Estee Lauder Group. MAC is recognized and praised by makeup artists, models, photographers, and media all over the world and enjoys a good reputation in the makeup industry. Today, MAC has been sold in more than 46 countries around the world.