Although the death of Osama bin Laden has temporarily caught up with the rising international gold price, among consumers, this year's gold price is still a bit “crazyâ€. From this time on, the gold price of Hangcheng Mall has steadily stood on the market. 4 prefix. This price makes Hangzhou who loves to chase is also a bit to lose. The reporter learned that under such circumstances, Hangzhou women are eyeing a new target of “big drilling,†and 1.5-carat, 2-carat, and 3-carat diamonds have become the targets of Hangzhou women’s new pursuit.
One or more carats frequently traded in Hangzhou
"Consumers love to drill, it's really obvious since this time." The person in charge of the Hangzhou Department Store told reporters. In the last half of the month, the Big 100 deal has been called "hot". Only during the May Day holiday, Baida sold 8 carats, of which the largest one was more than 3 carats and the turnover was more than 500,000 yuan.
In the middle of last month, a gossip about big diamonds was rummaged on Weibo. Actress Zhang Yuxi drizzled a picture on Weibo. She wore a huge diamond ring on her slim hand and was accompanied by an imaginative text "I'm back! My 8688!". In front of this large diamond ring, the new relationship between God and Ma has become a cloud, and more netizens are obviously more interested in this large diamond ring.
For the managers of some gold malls in Hangzhou, more exciting than this gossip is that since this time, the realistic version of “crazy big diamond†is being staged. At the beginning of this month, a middle-aged lady came to the Chow Tai Fook Jewellery Counter inlaid with jewelry cabinets and became interested in a 3.01 carat diamond woman's ring. After the salesman’s introduction, the lady decided to buy it soon. This diamond ring. It is reported that this is the main stone sold since the establishment of the 100 Gold Watch and Clock Department, and the sales price is the number one diamond ring; it is also the largest diamond ring sold by the Chow Tai Fook Jewellery since its opening.
"To be honest, such a large bill was previously quite rare," said the person in charge. But during this time, it wasn’t just Chow Tai Fook that made it through. Ancient names, Swire Pacific, Abbey and other brands have sold 2 carats of large diamonds. On May 4, Chow Tai Fook once again traded a 1.5-carat diamond ring with a transaction price of 350,000 yuan.
The same is true for solving 100. For only three days of small vacations, there are five Carat Diamonds sold by Chow Tai Fook. "1.5-carat diamonds and 2-carat diamonds are frequently sold. This year's performance was more pronounced."
Gold soars to empathize a woman for a big six-figure
Compared with the past, the current big drilling has become the new darling of Hangzhou women, even if it takes six-figure prices for this, these women have no mercy. A diamond less than 1.5 carats, because the cut, cleanliness, etc. is better, the price must be more than 100,000 yuan. For example, a 1.3-carat diamond female ring sold by the top 100 sold at a price of RMB 107,300. Therefore, during this period of time, because of the big diamond favored, making Hangzhou a large number of gold shopping malls are now single, often more than tens of millions of orders can be met, there are three or five million in the list.
Compared with the madness of big diamonds, sales of gold were relatively stable during this period. Although sales were still good, the increase in sales was far lower than that of diamonds. "This is also related to the relatively high price of gold recently. Although these two days have come down, they still need to be prefixed with four." The relevant person in the mall told reporters.
The reporter learned from brands such as Chow Tai Fook that the price of gold yesterday reached 401 yuan per gram. Although it was slightly lower than the highest price of 419 yuan in the previous week, it was still at a relatively high price. At this time last year, the price of gold for Chow Tai Fook was around 300 yuan per gram. In one year's time, the price of gold rose by about 30%. The source said that it is precisely because of the high gold price that many consumers feel a bit tricky.
Hard cash craving for investment channels
Nowadays, when young people purchase wedding rings, diamond rings become the first choice, and the sales of half-carat and one-carat wedding diamond rings in the Hangzhou market have been quite good. However, in this large drilling market, young people are not the main force of consumption. More middle-aged talents with more economic strength have single-handedly mobilized the bull market for consumption.
“The consumers of big diamonds are mainly women in their 30s and 40s, and their economic strength is relatively strong.†Some people in charge of shopping malls said. Some of them are bought alone, and some are a family of three to buy together. These consumers often decide in a very short time to buy a diamond ring of several hundred thousand dollars. Compared with young people, they also look at the investment price of major drills.
“To be honest, people at this age have a lot of hands to spare, but they do not have good investment channels, so they have become a new investment method they favor.†An industry source told reporters. Right now, the property market is not qualified to buy a house; the stock market is not good, and the money put into it may be distorted; the price of gold is high, and the risk of investment is also quite large, so it has become a new choice for many women.
In fact, over the past few years, the large drills and jades above the Carat Diamonds have been quietly rising prices. A mall manager told reporters that almost every year, the price of big diamonds and jade will be adjusted upwards by at least 20%. Because of the rarity of big diamonds and jadeite, and the fact that there are no identical products, the prices of these products are compared. Easy to accept by consumers.
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