Internet trade to create a perfect promotional English letter
The purpose of the promotion is to sell the product, so how can the promotional letter be attractive and interesting to the product? Here are four steps to teach you the promotion letter, and create a very attractive promotional letter.
Step by step: To arouse attention
Promotional letters are "uninvited", so the beginning must be attractive and tempting. It must make an appeal to some particular buying motive and may begin with a question, and instruction, a quotation or an attention-grabing short story. Sometimes if required, it may even begin by suggesting the very opposite to what you want. Here are the beginnings of how to write:
1) Would you like to reduce your rising domestic fuel costs?
2) Why not enjoy the colorful spring by joining the flying Horse Tourist Group after a complete busy winter?
3) Just imagine how comfortable you are when you stretch out those tired limbs on our newly developed White Cloud water bed.
Step 2: To create interest and desire
Once they have caught the attention of the readers, they should be tempted to persuade them to buy their own products. Introducing the product must focus on the attraction that you mentioned at the beginning of the letter. It is of no practical significance to say "better" and "newer". Emphasis should be placed on the characteristics, quality, raw materials, and places that are comparable to similar products. Let us see how this product introduction is written:
Our recent researches and tests have showed that rooms with our newly developed Energy Savers stay warmer and require 20 percent less fuel than those rooms of the same size without the usage of the savers. The new savers are popular because they are able to store and reflect Heat in a much more efficient way. Read the enclosed brochure, you will find that the self-stick backing makes them easy to install yourself
The third step: To offer conviction, after the product introduction has aroused the reader's desire to purchase, it is necessary to further strengthen the reader's determination to purchase. You can elaborate and ensure that the product will give the reader the promised benefits. And see how the following section is attracting customers: 1) Use our Fast Microwave Oven for two weeks absolutely free.2) If for any reasons you find the model machine unsuitable to your needs, we will replace your order or refund you.
Step 4: To motivate actions. At this point, all efforts point to one goal: to motivate customers to take action and purchase products. At this time, the tone should be polite and firm, and provide customers with instructions on how to purchase the product to facilitate customer purchase. Here are some common strategies: 1) Why wait? Come and buy right now since a special discount of 15% will only be offered for a month.2) Don't delay! Those who order by October 5 will receive 100 Oriental Design Christmas cards free.
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