On July 15, a modern three-dimensional storytelling "Sheep God", interpreted by Shan Tian Fang, the first person in China's storyteller, held a killing ceremony in Beijing. Earlier, most of his works were presented to fans by radio The second "God of the Goat" undoubtedly realized the long-old dream of a single old. "God of Sheep" is through the development of a century-old Hengyuanxiang to show the development of Chinese brand track, the study of Chinese brands has an important value. This television story-telling book is the first time a screen has been opened after the illness of Montian Fang recalled. The 75-year-old interpretation of modern three-dimensional storytelling is a breakthrough for Lao Lao and also of great significance to the Chinese story-book industry. Commercial storytelling tells the story of the rise and fall of the brand Someone jokingly said that the name of eight Tian Fang "mouth" word, it seems somewhere heralded his eloquent essay career. Single old denied that not all books he can record, such as "Journey to the West" too many tricks inside, and Jin Yong's novel describes the love is too delicate. He is most willing to say, or "golden iron horse." However, Lao Lao always had a wish many years ago. For many years, his works were mostly presented to book fans in the form of radio. He also wanted to give the audience a new visual and auditory attempt through television. Thus, this time by Hengyuanxiang documentary literature "Goat World" into a TV version of storyteller "God of sheep" is undoubtedly the realization of the long-old dream of a single old. Before he came into contact with Hengyuanxiang, he was somewhat impatient with modern commercial commentary. When he really knew Hengyuanxiang, he said that Hengyuanxiang's history is not a history of the development of an enterprise or generation, but a history of the rise of an industry or even a national brand. According to Lao Lao, in the era of globalization, foreign brands march into China in large numbers, and people are consciously or unconsciously accepting cultural ideas and lifestyles exported by brands. In the "American Dream" popular today, China needs to build, build and promote our own brand. Lao Lao after reading the script greatly encouraged, frequently said that he benefited a lot, he let his son also learn the "God of the sheep" brand operation. He said he has a responsibility to explain the indomitable development history of Chinese brands through Hengyuanxiang to give Chinese enterprises more enlightenment, go abroad and go global. Transformation of three-dimensional storytelling seeking breakthrough For 75-year-old Montian Fang, at such advanced age to try modern three-dimensional storytelling, really tired. From the traditional library table, one person, a wake up wood and a folding fan, to the radio station only heard the sound of unlimited imagination, and today only one chair plus one screen reproduction, each single Tian Fang transformation gave single fans who Surprise. However, this transition is indeed a large span, combined with physical reasons, so that single old feel very difficult. He said that the time spent on five traditional storytelling books combined with a storytelling book barely enough to record a modern business theme. Because, speaking a book you have to back six times, and the traditional storytelling gestures are familiar, modern storytelling to be redesigned, plus a variety of facial expressions is also new, naturally on the physical, mental requirements extremely high. He admits that although he is already a sunset west, he still hopes to inject more fresh elements into modern calligraphy art through constant bold attempts. As for the commercial style of modern commercial storyboards on the screen, so that storytelling is no longer just a real life away from seeking breakthroughs, the enlightenment of the world, single Tian Fang as early as last year began to try.