LAND VAN JEANS brand targeting mainly for young college students and white-collar fashion style denim casual wear brand. Brand personality: health, vitality, personality, creativity. Target consumer groups: covering 16 to 40-year-olds (the same gender ratio). 16-20 years old crowd (high school students, college students). 21-26-year-olds (mainly white-collar workers, involving fixed income, the pursuit of individuality reflected young people). 27-40-year-old crowd (successful career, busy sneaking successful people). There is a beautiful city near the Rhône in the south of France - Nimes. She is the birthplace of blue denim, the United States of America in 1848 Levi Strauss brought this blue tannins into the United States, from the birth of everyone familiar Levi's (denim denim mean de nimes, Nim made meaning). In 1968 Ficher Mendès, a Frenchman who used to be a seaman, set up a garment processing plant in Nimes that specializes in the manufacture of workers' wear, using the logo of a lion and an iron anchor as a symbol of the product -. Until 1985, LAND VAN JEANS was founded. 1989 LAND VAN JEANS At the helm of the French designer Francois Lambert and redesigned the new English LOGO - has been in use so far. François Rimbel's design inherits the European style of simplicity, the atmosphere and the pursuit of taste. LAND VAN JEANS is growing rapidly with LANDesk VAN JEANS, which is very popular with young people in France. Into the twenty-first century, the amazing spending power in the Chinese market so that the master saw another to be conquered the Alps. In 2001, before his retirement, Mr. François Langberger developed a brand development plan for entering the Chinese market and re-designed a lion and steering wheel LOGO and a new English LOGO according to Chinese custom. -, and registered in France in 2004. Francois • Lang Bell hopes to bring this excellent brand to the vast number of Chinese consumers who love cowboy culture LAND VAN JEANS set up a research center in Guangzhou, Guangdong Province in early 2005 to investigate the consumer habits in the Chinese market, The Chinese colleagues assisted the special envoys of the French Head Office in scientifically classifying the market according to the advanced regional classifications, and formulated different marketing strategies and product structures for different regions to create the aircraft carrier in the Chinese cowboy industry. At present, China's research center has begun to shift R & D center, LAND VAN JEANS in 2006 formally embarked on a long journey to open up the Chinese market ... ....