From August 23rd to August 26th, 2017 China International Home Textiles and Accessories (Autumn and Winter) Expo was held in Shanghai. At the same time, the popular trend of 2018-2019 Xinshen linen textiles was released in Xinshen Flaxu Village. The “original no†“time marksâ€, “printed to elephants†and “still diverse†are the four themes. The four theme fabrics are displayed in the Xinshen Linen Village in the form of a large home scene and offline experience. Visitors can experience four styles of charm in an immersive experience.
Through this year's home textile exhibition, we can find that “Xiajiafang†has transformed into “big homeâ€, and the traditional fabric display is advanced to the lifestyle and concept, which is the future innovation trend of the home textile industry. Xinshen Linen has always advocated a green and healthy linen lifestyle. From the details of life, it extends from home textiles such as bedding, sofas and curtain fabrics to home clothes, table mats, pillow cushions, slippers, bags, towels, etc. Full scene home life. Natural dreams, green sleep, healthy lifestyles start with linen fabrics.
Since 2005, Xinshen Linen has been the first in China to make linen home textile fabrics, and signed a three-year linen trend release agreement with China Hemp Textile Association. Recently, the linen wide-width production line has been opened to create a second powerful engine for the “big homeâ€. From home textile fabrics to home fabrics, Xinshen linen “green sleep, linen lifestyle†series products have stronger support.
First theme: the original
How long have you not looked up at the stars? How long have you not touched the soil under your feet? This theme reveals the fine features of linen fabric with unconstrained color, natural materials and comfortable hand. At this year's home textile exhibition, the admiration of nature and the longing for nature have reached an unprecedented height. The diversity of raw materials and the complexity of the processing process have made it difficult to attract consumer groups. Returning to nature is the proposition of "the original is not".
Second theme: the mark of time
Standing on the high ground of Chinese national culture, we use linen to weave a gorgeous dream. Xinshen linen's persistence and love for linen culture can be seen from the new Shenlin & Sunlin conference. The nationality is the world, at the home textile exhibition, the culturally-friendly home fabric design has become the heart of the high-class ethnic group, and the home culture experience is one of the ways to enrich the spiritual world.
Third theme: printed to elephant
Beyond fabrics, linen also symbolizes an attitude, that is, the harmonious symbiosis between man and nature, which is quite similar to the Taoist “natural way of thinkingâ€. In the language family of linen construction, the meaning of “ecology†is infinitely magnified, and the roles of people and cities are reduced. Choosing flax, choosing a lifestyle, chose a life attitude.
Fourth theme: still diverse
The intersection of ancient and modern, the fusion of culture and fashion, this theme highlights the fashion value of linen fabrics in the new era. The rise of the new generation of discourse power, linen with its ability to be compatible with the inclusion of various elements of the Eastern West, ancient and modern, thus creating a new fashion trend. Just as the trend of generational innovation in the home textile exhibition has changed, the linen has also lasted for a long time, constantly highlighting new charm.
The meaning of “natureâ€, “cultureâ€, “ecology†and “fashion†behind the four themes is exactly the trend of 2018-2019 home textile consumption, which is also the soul of linen fabric and the core of healthy linen lifestyle advocated by Xinshen Flax. The linen fabric in “big home†is not only a piece of cloth, but also a way of life and a kind of ideological attitude. Xinshen Linen Village creates a “home†for linen construction through “big homeâ€.
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