This is an era of “quick elimination†and “light luxuryâ€. When people's pursuit of clothing is no longer a simple basic demand consumption, McGrady's Mondiland as a light luxury urban business men's wear brand, stand out and become the leader. A well-known brand of the world "urban business men's clothing".
Men's legend
Turning over his growing album, the history of the development of a new generation of urban business men's wear is on display. At the beginning of its establishment in 2005, it accurately locked in the vast blue ocean market of “Urban Business Men's Wearâ€. Slowly find your own position in the market: advocate the "self-discipline" attitude of life, sew the "urban business travel" clothing form, shape the "fashion elegant" dress style, share the development bonus of "light luxury era"; in 2008 In the year, he participated in the design and production of clothing for the Beijing Olympic Games, paid tribute to the world Olympic athletes, and became a member of the World Golden Key Organization; in 2010, he appeared at the World Expo and became a clothing supplier of the Ningbo Case Museum; in 2012, he invited French fashion with 25 years of menswear design experience. Laurent Fuks is working on the development of new products; Joseph Carmelo Lipari, who has more than 50 years of experience in Italian craftsmanship, is the chief garment technologist of the brand...
At the same time, we introduced the world's most advanced production equipment and management software from Germany and the United States, and established a world-leading intelligent production line for high-end men's wear. Each of his products is made of high-quality fabrics from Italy and Germany. It is designed with international cutting-edge design concepts and is sewn with Italian sewing technology, only to achieve world-class quality. At present, hundreds of specialty stores have been opened all over the world, and sales have achieved an average annual growth rate of 10%-20%, making it the pioneer and explorer of the world's urban business men's wear.
Making a soulful costume
For every man who has pursued, clothing is not only a basic need, but also a manifestation of taste and personality. And he gives each costume a unique visual language, with elegance, taste and personality, interpreting the essence of the "self-discipline" urban business travel men's style. Combining the romance and elegance of Italy; the restrained and calm of China; the advanced design and sewing process in Europe, in the world of silk-stitched buckles, the expression of the soul is expressed in style and color; in the details of the shoulder-shoulder bag, interpretation The thought of the soul. Adhere to the true self, do not forget the original heart, let each set of clothing rich in soul, is his most realistic understanding of clothing.
Bring elegance to the world
"In today's world , you are what you wear." means "In today's world, what you wear represents what you are (clothing)." The reason why clothing has become a men's taste packaging is because it is no longer an ordinary foil to the body, but a life attitude! Creativity and fabric are the direct expression of the soul and appearance of the clothing in the attitude.
McDyred's design inspiration and fabrics are mostly from the world's clothing sacred place - Italy, and Italy is the birthplace of the world's luxury clothing brands such as Armani, Gucci, Prada, Zegna, etc., its style and culture are also unique. Under the influence of such an environment, he maintains his own unique design style, and removes the heavy sense of luxury goods while pursuing exquisite craftsmanship. It is based on fashion, elegance and light luxury, and is perfectly integrated with its brand positioning. When he leans on his body, there is no need to show it deliberately, and the elegance will naturally reveal.
As an international urban business men's wear brand, it is not only sold in the United States, France, Japan, Italy and other countries and regions. In recent years, the number of domestic stores has been increasing, and McGrady has become a fashion favored by men all over the world.
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