According to the world clothing and footwear network, (Chongqing, September 2017)----Chongqing's new Adidas Sportswear Collective sports fashion brand experience store opened in IFS International Finance Center, where you can make sports-loving consumers one-stop Choose the sport, running and leisure products you need, and get stylish, caring and tailored services. Since 2015, Adidas has launched “Sports Fashion Brand Experience Store†in the prime locations of Chengdu, Shanghai and Beijing's bustling business districts, bringing new fashion trends to consumers.
Adidas Sports Fashion Brand Experience Store is a concept store that promotes selection and sports fashion. Its location is a popular fashion landmark in the city, and it is one of the fashion highlights of the region with its gorgeous and atmospheric store decoration style. Fashion brand experience store, located in the IFS International Finance Center in the financial core area of ​​Jiangbeizui, has a huge retail space of 951 square meters, a collection of selected running, training and other categories, as well as a full range of new styles such as clover and NEO. There are also a variety of newly-launched co-branded co-branded and miadidas footwear custom services that have always been popular with the fashion industry. It provides sports and fashion enthusiasts in Chongqing with high-tech and trendy sports equipment, but also hopes to Everyone enjoys the joy of sports together.
On the opening day, the event invited famous fashionistas, fashion bloggers left bank and local fashion and sports talents from Chongqing to participate in the show, to help create a new trend of fashion, share fashion and experience, and experience the multi-category with consumers. Sports equipment and miadidas footwear custom service. In addition, there are more famous cartoon artists who are improvising on the spot, and the diversified interactive experience makes the customers on the spot full of praise.
At the beginning of the autumn wind, Adidas released the latest ZNE Pulse heartbeat series of its adidas Athletics in this autumn season. The series is uniquely inspired by the athletes' heartbeat moment before the game, and the unique "heartbeat" pattern is woven into it. . The design concept is to let the athletes concentrate on the whole spirit and improve the performance of the competition. The core of the ZNEPULSE heartbeat series is a "ZNE Pulse Knit Hoodie", woven with breathable Merino Wool fabric, a line of knit from the thumb hole of the cuff to the hat, a unique heartbeat curve The pattern is woven with soft materials and exquisite cuts, and strives to bring a comfortable wearing experience to every athlete who is about to enter the game.
Adidas Group Asia Pacific Managing Director Mr. Colin Currie said: “Adidas has different depth and breadth than other brands, and Adidas also develops its own sports products according to the changes of consumers' needs, providing consumers with more The combination of sports and fashion. In the past few years, Chinese consumers have more self-selection and subdivision choices. Adidas is also actively promoting the retail model of store segmentation in the Chinese market to meet the different sports lifestyles of consumers. demand."
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