During the winter season, various wool and cashmere products entered the hot season, and consumers began to purchase cashmere products. Cashmere is one of the precious special animal fibers. It is one of the best and most expensive raw materials in the world's textile raw materials. , was hailed as "soft gold". However, the quality of the entire cashmere product is uneven, and it is hard to distinguish between genuine and fake. Perhaps a cashmere sweater you bought at a high price does not bring you what it advertises. Kind of warmth.
Every winter, cashmere sweaters are one of the best-selling products on the market. All kinds of 100% pure cashmere products are filled with the market, but the output of cashmere is so thin that the price of real 100% cashmere sweaters is high, and the price is low. Cashmere sweaters take the opportunity to occupy the market.
Recently, a survey by the reporter found that 100% cashmere sweaters filled with more than 100 yuan in the market are basically fiber or wool blended, because an ordinary 100% pure cashmere only costs 300 yuan. Around. Although there is supervision of related departments, but the "100% pure cashmere" logo has gradually become a number of small and medium-sized cashmere companies and consumers play a digital game.
Not only that, because of the backlash of interests, the purchase of counterfeit brands such as Ordos, Luwang, etc., which flowed into the market after random branding became one of the main profit-making methods for some small cashmere companies.
True and false 100% cashmere
Cashmere is a thin layer of fine velvet that grows on the goat's outer epidermis and hides in the roots of goat's hirsuts. Because of the sparse yield (which accounts for only 0.2% of the world's total animal fiber production), and more importantly, its excellent quality and characteristics, it is traded. The negotiated price is also called "soft gold".
According to a set of public statistics, about 70% of the world's cashmere is produced in China, of which the Inner Mongolia Autonomous Region's production accounts for about 50% of the domestic cashmere output. Ordos, Baotou and other places are the major output markets of the autonomous region, so the above Many local people in the region rely on the cashmere industry for gaining profits or raising family life.
Traveling to Ordos to buy cashmere sweaters has also become a common practice. If you want to start a cashmere sweater at a relatively low price, the locals will recommend a cashmere street in Ordos to take a look.
A short street to the west of Ordos Holding Group is a street where cashmere people are very familiar to Ordos. In addition to outsiders from Ordos, most locals in Ordos will purchase cashmere products on a cashmere street. The primary reason is that the price is cheap. .
Drive to cashmere street, looked up and saw the name of most shops are covered with cashmere, including Erdos, and the store's merchandise furnishings are basically not much different. After investigating a number of stores, the reporter found that The cashmere sweaters in the cashmere street store are priced from 200 yuan to 600 yuan, depending on the style and thickness.
"In the past few years, cashmere sweaters have been difficult to sell. If I put them on the market a few years ago, I wouldn't bargain at all. If you think the price is not suitable, someone will find it appropriate to buy it." The owner recalled that in the end, the shopkeeper stated that the cashmere sweater with a price of 380 yuan could give a wholesale price of 180 yuan.
When the reporter asked about the content of the relevant cashmere sweater, the above-mentioned shopkeepers did not hesitate to tell that the cashmere content of these cheap cashmere sweaters was only between 20% and 30%, but the reporter found that most of their logos were printed with "100 The words "% pure cashmere".
Like most traders on this street, the Huarong Commercial Building on the west side of this street brings together more small cashmere sweaters. The price of its products is even lower than that of shops along the streets, and it is basically a wholesale business.
The reporter visited Huarong Commercial Building on the grounds of wholesale cashmere sweaters. Most of the shops and stall owners stated that they only wholesale "white skin" (Note: refers to the cashmere sweater without any sign).
"We usually don't give you any trademarks or logos. All of them are "white hides" for you. The others are your own operations." A shopkeeper told reporters that the content of the cashmere sweaters he had sold The owner of the shop stated that his product can contain up to 20% of cashmere, and it is the seller’s own wish to mark the “white peel†after it has been sold out. “If you sell on the Internet, hang 100%. Pure cashmere is fine, as long as you sell it and don't find it there is no problem."
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