Xmlee Emir women's brand interview with founder Ms. Li

Gentle, sincere, elegant,

This is the impression that Ms. Li gave me in this interview.

After slowly coming into contact, I found out that she was very talkative.

And keep the innocent smile of the little girl.

Especially when it comes to fashion,

Ms. Li is full of smiles on the eyebrows.

Q. How long have you been fighting in the clothing industry?

A. Both are twenty years old, almost thirty years old. Does this not expose the age? (Laughs) I left the house at the age of 18 and I became a idiot. I loved beauty very much. When I was young, I could change two sets of clothes a day. In the past few years, he has represented almost all the first-line brands in China, but the older he is, the higher the requirements for quality details. I am not good at the trend of Japan and South Korea that is too exaggerated. Now I feel that the elegant and simple European and American design can survive in the fashion industry for a long time. Therefore, I went to a foreign first-line brand. Although my English is not good, I ran so many countries and I know the international first-line brands such as hermès, chanel, dolce&gabba na, dior, roger vivier, loro piana and moncler.

Q. What is the philosophy of the XMLéè brand?

A. Quality is paramount and details are won. I don't like complicated patterns, but I insist that every product must have a detail. Run three or four markets for a button, pick the one that fits the most in a thousand buttons. Find a piece of cashmere fabric with a good feel, it will not let go of it for a long time. The details make the design lasting. The details not only reflect the exquisiteness of a piece of clothing, but also add a finishing touch. I try my best to make every product, pursue a sense of comfort and quality, and do so, and life is the same.

Q. What are you busy with recently?

A. A lot of things! Recently, the new autumn and winter is going to go public. Every day, everyone is busy not to eat. There are also spring and summer models, materials, orders, and photo albums. I have to participate in each process.

The love of Mésé, the founder of XMLéè, can only be described as "fanatic". She smiled and said: "I don't think I have any other way to go. I will probably continue to do this all the time."

Although I have only seen it once, I have no doubt that this is a woman who is full of life tension and extremely passionate about life. Her work is full of her sincerity and seriousness in clothing.

ELEGANCE IS BY YOUR SIDE

Elegance is around