Seven Crash 2020 Spring and Summer New York Fashion Week Static Exhibition - Futurism tooling defines a new sustainable fashion

On September 6, 2019, New York time, the SevenCrash 2020 Spring/Summer collection was unveiled at New York Fashion Week. The SevenCrash brand spring/summer 2020 series is based on the theme of “EXPERIMENT” and continues to innovate “future tooling”. It presents a new breakthrough in the collision between “future” and “technology”, which is another new breakthrough for SevenCrash. Get close to the audience and enter a stunning future dress experience.

In view of the global climate warming and the human ecological environment, we are increasingly concerned and valued, and we strive to pursue a more environmentally friendly lifestyle. All walks of life around the world have gradually begun to prevent pollution, save resources, and recycle. Therefore, with the rise of green consumerism and the reshaping of people's living environment, the fashion industry has also put "environmental protection and regeneration" on the fashion stage. SevenCrash is also trying to become a “Green Power Partner”.

September 6th, 2019, SevenCrash 2020ss New York Fashion Week Static Exhibition is based on EXPERIMENT. It is divided into two series: The Lab and Decode. It will be forward-looking and practical futuristic tooling. The concept runs through. The reorganization of materials and structures is the design center of the brand. The tooling style has undergone ingenious improvement and become more refined. The use of technical fabrics through the use of overlapping pockets, adjustment buckles, drawstrings, protective details, integrated deconstruction of clothing and versatility While retaining the functionality, through the collision of different materials, the change of structure and protective shape, combined with environmental technology fabrics and washing process applications, breaking the inherent shackles, bringing forward-looking high street popular items. This season's shoe accessories combine the theme with the French designer brand “DAYMARE” to create hand-made art, dyes and so on will also be presented in a more environmentally friendly way.

At the event, brand manager Jason also invited two brand friends, Young Paris and Nyc Lavish. Young Paris's real name is Milandobadila, a gorgeous music producer and rapper who, like breathing fresh air, incorporates the origins of the culture from three corners in his voice, the traditional rhythm and EDM elements. A thorough modern African sentiment. It is Seven Crash that breaks the shackles and challenges the best interpretation of the self.

From being a New York model to being a global digital director for Fashion Week, Lavish believes in 100% of his own time and never rests for a day. He has been looking for new brands to support his online and online careers. They appreciate and love the brand spirit conveyed by Seven Crash.

"Lab" THE LAB.

Protective function (functional fabric), eco-friendly fabric, marble texture printing (combination of nature and technology)

The development of human civilization is constantly exploring and breaking through the future. The concept stems from the future of human ubiquitous genetic code to reshape the future world, to draw inspiration from the orderly and repeated forms of genetic sequencing and to find differences in the same, the design of the protective sense involved in the laboratory combined with environmentally friendly fabrics The emphasis on the future environment revolves around the vision of “functionality” and “transformability” as elements of materials and silhouettes. The fabrics are used in functional waterproof fabrics such as waterproof, windproof and UV resistant. Future functional garments exist in a realistic or more avant-garde manner. Focusing on future environmental issues, the abstract marble texture print represents a respect for the natural environment and represents a pioneering and adventurous spirit for the future.

Eco-friendly fabric combined with functionality? Sustainable recycled paper, recycled polyester fiber and nylon recycled fabric, international benchmark UNIFI recycling Coke bottle (waste PET bottle) yarn combination function: waterproof, windproof, UV resistant, antibacterial, dustproof With anti-fouling treatment, tear resistance, penetration resistance and other characteristics

"Solution?" DE CODE

Pragmatism, fabric washing and post-treatment, multi-bag and fabric reorganization

The chapter of decoding lies in the fusion of materials and functions in the future. The concept comes from the future commuter (#Future commuter). The style is biased towards the urban street, ensuring the practicality and functionality to create a sense of protection for the future life. The combination of styles gives the layering a sense of detail, with detail and functionality. Focusing on future environmental issues, it inspires quiet, single-tone and old-fashioned, environmentally-friendly fermentation and fading, strengthens the old-fashioned and durable appearance of original tooling, and the reorganization of materials and silhouettes blurs the boundaries between work and entertainment. The functional materials are reorganized, and the futuristic and practical way to interpret the futuristic tooling style through the simple and complicated function and detail.

Emphasis on the novelty of practical materials and tooling functionality, practical fabrics and environmentally friendly dyes combined with old craftsmanship

Seven Crash Brand Concept:

The New York trend brand Seven Crash was established in 2013, focusing on the creation of highly recognizable jackets and strong design overalls while continuing the East Coast's younger generation of freedom, breakthrough stereotypes and traditional wear to define personal style. The fashion attitude and adherence to the brand concept of Crash the rules.

The brand is guided by the future of the tooling style, combining traditional street elements to create a new generation of trends. The products use a large number of clean cut and silhouette designs, embed the tooling design elements, and actively use special fabrics to give the future more emphasis on functional clothing to the future and fashion.