Hosa: A Brand with Deep Connotation

A walking brand

Hosa, a brand that can walk. In the past decade, it has gone from Hong Kong to Fujian and into the capital. Now, Hosa has proudly declared to the world that I am in Shanghai. What is even more prideful is where Hosa went and where his brand rang and the sales network was there. Difficult to enter the market, Hosa all dare to enter, and presents in front of you are happy ending.

Some people say that Hosa will go and the road it takes always leads to the market. This is a good statement. The company opened in Hong Kong that year because it was a tax-free port, what new fabrics were and cheap, and when it was well-informed, what kind of consumer fashion was fashionable and what was going on in the market was immediately known. After the construction of the factory in Fu, where the various costs are cheap, the qualified labor resources are rich, the investment environment is good, the logistics and transportation are convenient, and the products are sold with production. As for the market in Beijing, it is the combination of Beijing and China that have a strong radiation effect on the national market. With the big actions they set up in major shopping malls in Beijing, Hosa’s comprehensive sales in major cities across the country also opened the curtain. . Now, Hosa's shifting its business center to Shanghai is a big business atmosphere in Shanghai and a relaxed economic environment. In Shanghai, they did not spend money to build buildings, but instead bought hundreds of acres of land and built large factories. The company is still in the business building where it opened its branch. The chairman, the general manager, and the staff are not together. Calculate the business in a large office. However, in this not-so-grand office, they have made business bigger and bigger.

Hosa brand will go, Hosa's products will go. With sales getting better and better, the brand is getting louder and louder, Hosa's products have gradually expanded from the only swimsuit: the fitness wear, sports underwear, vitality ... ... Each product extension prelude, are the first Between the market and consumers, check the market, make investigations, and think about countermeasures. The result of this is that when they implement the brand expansion strategy and implement product extension, each new market product can be marketable and sell well in the market.

In this way, there is a walking brand and a group of walking products. Hosa stands out among many swimwear brands and grows to be the first brand in China's swimwear. It has become increasingly famous throughout the sporting goods industry and even in the apparel industry as a whole. ring. More importantly, the Hosa brand walks out from a relatively small swimwear market, extends its brand to similar products, expands its brand connotation, expands the brand market, and unleashes its own productivity. .

Embraced brand must have meaning

Some people say: Hosa's brand is emboldened. What he meant was that Hosa had the brand's thickness and could send a lot of products from the brand. In fact, this is indeed the case, Hosa starting from the swimsuit, has involved in the fitness clothing, sports underwear and vitality, etc., to do the same, have achieved a satisfactory market efficiency.

Is this magic, is it playing with a brand game? of course not. The market has never been a dress up girl, and it is a harsh test room for any product. Hosa's ability to be invincible is entirely based on the brand's deep meaning.

While putting the swimwear on the counter of the mall, Hosa also shined its own brand in front of the world. They value the fashion value and quality value of the product most: The choice of fabric is generally the most popular fabric in the world, among which there are no shortage of latest technological achievements. Hosa's style advocating simplicity, many are the rarest domestic design. Since the design style can fully display the vitality of young people, the best of them often leads the new trend of wear. Every year, there are popular colors in the world. Hosa's swimwear launched every year also has changes in fashion colors, and incorporates its own understanding of color. People who are knowledgeable know that because of the elastic fabrics used in swimsuits, there is a high demand for workmanship, but Hosa's swimwear often makes the most "difficult" consumers impeccable in their workmanship.

Now that the market is popular and price wars are being waged, many savvy managers are trapped in the tide of this market. However, the clear-headed Hosa has never disappeared, but is attracting customers with its products' high quality and popularity. And this trick he returned to true spirit, like young people who like fashion in the sea of ​​shopping malls, can always use their eyes to put their favorite Hosa into their own purchase bags. Hosa is not cheap but it is the most fashionable and unflattering, but it is the most fashionable. Therefore, Hosa products are always in line with the needs of young people. Hosa is relying on this, has a firm foothold in the market, won popularity, called the brand.

Comfort, health, fashion, and dynamic, this is the brand readme of Hosa products and reflects the brand connotation.
Brand is the ladder to the market

Some people liken the market to the rough seas, but because of the long-standing uncertainty of the market, we saw the leap into the sea as a "sea." Since it must be responded quickly to the market as soon as it enters the market, people are jokingly saying that what the Shang Hai needs is a “permanent motivation”, and Mr. Shi Hongliu seems to be such a “perpetual motive”. In the past ten years of the Hosa brand's growth, he tirelessly responded to the market and successfully launched the Hosa brand nationwide. The walk of the brand, the extension of the products, the appearance of the cultural heritage, each step reflects the adaptation and interaction of Hosa to the market. When I talked to Mr. Shi, I noticed that he often did not talk arbitrarily, but once he expressed his opinion, he could always say something. In the operation of the market, he also continued this style. He did not use his hand and did not shoot. A shot was a successful move.

In the decade of Hosa, the greatest success was not only the occupation of the market, but also the sound of the brand. This point is very valuable in China. China is now a world-renowned manufacturing power, and its development goal requires China to grow a large number of well-known brands in the national market and even in the world market. This is particularly important in the sporting goods industry in China. China's sporting goods industry has now reached a turning point from a big manufacturing country to a brand powerhouse. The emergence of a large number of world-renowned brands is an important basis for China to achieve this goal. Hosa shifted its business base to Shanghai, partly because Shanghai is the best pedal to go to the national market and even to the world market. We wish Hosa and we wish all Chinese sporting goods companies that are interested in shouting brands and dared to attack the international market will go all the way to success.