The Hans Christian Andersen brand name contains both Andersen's and Hans Christian Andersen's cultural heritage (some small images, big ones, survivability, combat effectiveness, group spirit, etc.), as well as some independent struggle Hint of the spirit of heroism. Andersen brand emotion to consumers on the surface of life attitude is hinted that: In the e-era, on the one hand the social division of labor is getting smaller and smaller, more and more dependent on the team spirit of collaboration; the other hand, increasingly competitive competitive survival, more and more The more you need the small owner (the current target consumer group) with the spirit of independence struggle.
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