Saint-Denis: A Strong Brand in the Central Region
Hunan, as a central inland region, is 5 to 10 years behind that of the developed coastal areas. As an apparel brand in the Central Inland Region, Shengdexi has grown into a strong brand in the rise of Central China after 15 years of experience.
Pants start on December 11, 1999, Hong Kong "Wen Wei Po" published in the "Wenhui Finance" column entitled "Sheng Dexi milled a sword - the farmer's production of pants from scratch to produce more than 100 million yuan" report, Xinhua This article was reproduced in more than a dozen media outlets including the Economic Reference and the Sanxiang Metropolis Daily. This is a successful road created by Luo Wenliang, a leading figure in Xiangpai costumes, in a poor mountain ditch.
In 1990, at the beginning of the venture, Luo Wenliang was unable to support the further development of the company because of its single product and low added value. For this reason, Luo Wenliang traveled all over the country, inspecting clothing markets in Beijing, Wuhan, Guangzhou, Yiwu, and Shaoxing. The trousers market was found to have "play." So he decisively decided to switch to trousers, did not expect the first batch of trousers after the listing of very popular. West trousers hit a start, firm Luo Wenliang entrepreneurial confidence, and designed a new product of anti-theft trousers, sold in the market is very popular, has been popular with consumers, so that the sales of Saint West trousers rose to the national The top ten.
Brand rise <br> <br> West St. pants production was a great success, but how to achieve business transformation from product management to brand? Luo Wenliang has become a big problem in thinking. Once Luo Wenliang inadvertently saw an African dance called SUNDANCE in a picture album. He suddenly opened his eyes and my brand was called SUNDANCE. In this way, a modern, rich, male-flavored "Saint-Deux" brand emerged.
In 1977, St. Seir has launched a massive brand promotion. The brand idea of ​​“loving others and being kind to others†continues to penetrate people’s hearts. In the same year, Hunan Satellite TV’s “Happy Camp†started broadcasting. St. Vincent became the first sponsor to make the St. Louis brand famous. In a short period of one year, the products of Shengdexi successfully covered the Hunan market and the neighboring provinces, and even the franchisees took delivery of goods in queues. That year, it created a miracle of 5 times more sales than in the previous year.
In order to fully enhance the brand's competitiveness, in June 1999, St. Invest invested 3 million yuan in cooperation with Aiken, the largest image-creation company in Asia, and successfully introduced the CIS system. This establishes the brand new image of St. Louis and enhances the company’s business philosophy. At the same time, it cooperated with Singapore FDS consultants to successfully import special marketing systems. In 2001, Saint-Sire hired the famous French designer Danny Farley as the chief designer and established the "Saint-Desi Design Studio" in Paris, France, which greatly accelerated the internationalization of the St.-Deux brand. Since then, Saint-Deux products have expanded from single trousers to men's wear such as suits, trousers, jackets, T-shirts, high-end casual business wear, sweaters, and leather goods. They successfully participated in the 2001 China International Fashion Week and won the award. China's Best Men's Wear Design Award." In 2002, it successfully exhibited (CHIC) and placed advertisements in the golden section of CCTV, which greatly improved the visibility of St. In 2002, the construction of the 30-sq.-ft. Sehdehsi Modern Industrial Park was completed. At the same time, the “Diff Sainte-Sidi†high-end casual business attire, which was collaborated with Danny Farley, was successfully launched, laying the foundation for St. The brand's position in the high-end market. In 2004, Stadey and Danny Fallai renewed their contract, bringing the cooperation to a higher and broader area. Among them was the production of some products by Saint-Deux for French company Danny Fallet and exports to Europe. . At the end of 2004, St.-Exxon launched the "trinity" management system of ISO9001, ISO14001 and OHSAS18001. In recent years, the market share and sales revenue of Saint-Denis has been growing at an annual rate of more than 30%. It has won the “Hunan Famous Brandâ€, “Hunan Famous Brandâ€, “Hunan Provincial Product Quality Award†and “Top Ten Brands of Hunan Provinceâ€. "Wait. At present, Saint-Sydney is sprinting to "China Famous Brand" and "China Famous Brand", and has established the development strategy of becoming China's most competitive apparel brand by 2010.
Pants start on December 11, 1999, Hong Kong "Wen Wei Po" published in the "Wenhui Finance" column entitled "Sheng Dexi milled a sword - the farmer's production of pants from scratch to produce more than 100 million yuan" report, Xinhua This article was reproduced in more than a dozen media outlets including the Economic Reference and the Sanxiang Metropolis Daily. This is a successful road created by Luo Wenliang, a leading figure in Xiangpai costumes, in a poor mountain ditch.
In 1990, at the beginning of the venture, Luo Wenliang was unable to support the further development of the company because of its single product and low added value. For this reason, Luo Wenliang traveled all over the country, inspecting clothing markets in Beijing, Wuhan, Guangzhou, Yiwu, and Shaoxing. The trousers market was found to have "play." So he decisively decided to switch to trousers, did not expect the first batch of trousers after the listing of very popular. West trousers hit a start, firm Luo Wenliang entrepreneurial confidence, and designed a new product of anti-theft trousers, sold in the market is very popular, has been popular with consumers, so that the sales of Saint West trousers rose to the national The top ten.
Brand rise <br> <br> West St. pants production was a great success, but how to achieve business transformation from product management to brand? Luo Wenliang has become a big problem in thinking. Once Luo Wenliang inadvertently saw an African dance called SUNDANCE in a picture album. He suddenly opened his eyes and my brand was called SUNDANCE. In this way, a modern, rich, male-flavored "Saint-Deux" brand emerged.
In 1977, St. Seir has launched a massive brand promotion. The brand idea of ​​“loving others and being kind to others†continues to penetrate people’s hearts. In the same year, Hunan Satellite TV’s “Happy Camp†started broadcasting. St. Vincent became the first sponsor to make the St. Louis brand famous. In a short period of one year, the products of Shengdexi successfully covered the Hunan market and the neighboring provinces, and even the franchisees took delivery of goods in queues. That year, it created a miracle of 5 times more sales than in the previous year.
In order to fully enhance the brand's competitiveness, in June 1999, St. Invest invested 3 million yuan in cooperation with Aiken, the largest image-creation company in Asia, and successfully introduced the CIS system. This establishes the brand new image of St. Louis and enhances the company’s business philosophy. At the same time, it cooperated with Singapore FDS consultants to successfully import special marketing systems. In 2001, Saint-Sire hired the famous French designer Danny Farley as the chief designer and established the "Saint-Desi Design Studio" in Paris, France, which greatly accelerated the internationalization of the St.-Deux brand. Since then, Saint-Deux products have expanded from single trousers to men's wear such as suits, trousers, jackets, T-shirts, high-end casual business wear, sweaters, and leather goods. They successfully participated in the 2001 China International Fashion Week and won the award. China's Best Men's Wear Design Award." In 2002, it successfully exhibited (CHIC) and placed advertisements in the golden section of CCTV, which greatly improved the visibility of St. In 2002, the construction of the 30-sq.-ft. Sehdehsi Modern Industrial Park was completed. At the same time, the “Diff Sainte-Sidi†high-end casual business attire, which was collaborated with Danny Farley, was successfully launched, laying the foundation for St. The brand's position in the high-end market. In 2004, Stadey and Danny Fallai renewed their contract, bringing the cooperation to a higher and broader area. Among them was the production of some products by Saint-Deux for French company Danny Fallet and exports to Europe. . At the end of 2004, St.-Exxon launched the "trinity" management system of ISO9001, ISO14001 and OHSAS18001. In recent years, the market share and sales revenue of Saint-Denis has been growing at an annual rate of more than 30%. It has won the “Hunan Famous Brandâ€, “Hunan Famous Brandâ€, “Hunan Provincial Product Quality Award†and “Top Ten Brands of Hunan Provinceâ€. "Wait. At present, Saint-Sydney is sprinting to "China Famous Brand" and "China Famous Brand", and has established the development strategy of becoming China's most competitive apparel brand by 2010.
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