World luxury jewelry brand Cartier enters Chengdu Renhe Spring Department Store

Last week, the world's luxury brand giant, Cartier, praised by the British King Edward VII as "the emperor's jeweler, the jeweler's emperor," opened his tenth boutique in China in Chengdu Renhe Spring Department Store. At the same time, the concept space of top care hair care brand Cathy luxury care was opened in Chengdu Jiahui Beauty & Hairdressing Center. At this point, from clothing to beauty, Chengdu has truly entered the "luxury era."

Cartier Field

Chengdu's Cartier boutique is about 154 square meters. It adopts the latest “copper concept” design concept synchronized with the world, and is supported by the French designer Mitterrand’s Queen’s designer. Luxurious and elegant interior furnishings and jewellery, watches, accessories and other full-series boutiques allow Chengdu people to experience first-hand the same distinguished atmosphere and thoughtful service as the Paris Champs-Elysees, Hollywood Beverly Hills and other Cartier boutiques.

To celebrate the opening of Chengdu, Cartier has exhibited a number of unique products. Including priceless, globally unique high-end jewellery; Paris' unique collection watch known for its ingenious craftsmanship and classic design style; “Dragon Kiss” jewellery series inspired by China’s profound culture; There is a giant pear-shaped diamond pendant worth 83 million yuan and weighing 63.66 carats. The cocktail reception on the evening of September 1st also reflected the important position of Cartier as a fashion leading brand. In the huge black tone cocktail party, Chengdu's tasters were dressed up, and the movie stars who made a special trip. Jiang Qinqin and Dong Jie together to appreciate the wonderful jewellery show of Cartier and witnessed the reopening of Chengdu's “top luxury era”.

Cartier dialogue

Lu Huiquan, Chief Executive Officer of Cartier Greater China, was interviewed by reporters on the opening day. His understanding of luxury culture and confidence in the Chengdu market were unreservedly presented to us.

Reporter: Why did you set Cartier's first boutique in the southwest to Chengdu instead of the municipality of Chongqing?

Lu: Chengdu is an indispensable stop for Cartier China. In 1999, Cartier cooperated with Chengdu Renhe Spring to set up counters for watches and leather goods. In the years we opened the store, we found that in addition to the advantage of 85 million people in Sichuan Province, the history and culture are deep, and the urban planning and luxury consumption concepts have grown faster than Chongqing. Chengdu people know how easy it is to enjoy life and continue to pursue better quality - these are Cartier very fancy.

Reporter: What do you think are the luxury brands like Cartier sold to customers?

Lu: Cartier's stuff is expensive. The same diamond, why Cartier will sell millions, even tens of millions, in addition to the quality of the diamond itself, what is more important is that Cartier sold 160 years of culture, history and our most special services. For example, in our custom service, we usually assign 2-3 professional technicians and designers after the customer applies for a face-to-face communication and communication with the customer, and then make design according to his requirements and make repeated modifications. Finally, select the best materials for production to achieve 100% customer satisfaction. These Cartier services have been passed down for 160 years and have been recognized by customers around the world. Today our Chengdu boutique also has this service. From today, guests from Chengdu can enjoy the distinguished service of Cartier International in the same way as customers from famous metropolises such as Paris, New York, London, Tokyo and Hong Kong.

Reporter: Are there any differences between Chengdu boutiques and other stores?

Lu: Women in Chengdu stand at the cutting edge of fashion. There are Renhe Spring and Meimei Licheng. They have brought a large number of top brands to Chengdu and have been favored and favored by Chengdu people. This fully demonstrates the huge spending power of this market. Chengdu's boutiques are no different from other cities, ranging from a few thousand yuan to a few hundred, tens of millions of jewelry.