The prelude to the 10th National Games played, Xtep went from behind the scenes to the stage

With the approaching of the 10th National Games, the preliminaries of volleyball and table tennis as the prelude to the 10th National Games have started in succession. At the same time as the athletes made their debut in the 10th National Games, and they desperately sought admission tickets, the partners of the 10th National Games began to move from behind the scenes to the stage and began cheering for the 10th National Games. Special step is one of them.

As we all know, the 10th National Games is the best window for all businesses to display their brands and their products to the national audience. The huge social influence and good operating model make it a must-see for all businesses. Since October 2004, Xtep (China) Co., Ltd. has become the sole partner of the sporting goods industry of the 10th National Games with a sky-high price of RMB 16.2 million. So far, there are a large number of businesses and the 10th National Games with keen market insights such as Shuanggou Group and Coca-Cola. It is good to form Qin Jin. Recently, Xtep (China) Co., Ltd. launched the solemn promise of the "Armed China 10th National Games," and China Mobile has launched the concept of "Digital Ten Games", which fully demonstrates the value of the 10th National Games. . The reporter learned from relevant persons of the Organizing Committee for the 10th National Games that the current total amount of corporate sponsorship received by the Organizing Committee has exceeded 300 million yuan, exceeding the sum of any previous session.

Relevant experts believe that the international operation mode of the 10th National Games is the key to attracting Golden Phoenix. It is specifically designed to create “ten selling points” for investment promotion. While obtaining resources support, it will also assist merchants to build brands. This win-win model, coupled with the 10th National Games as the highest level of national sports events before the 2008 Beijing Olympics, will give companies with a little strategic vision a chance to miss this golden opportunity.

Indeed, with the gradual warming up of the 10th National Games, major sponsors have gone from behind the scenes to the stage, hoping to leverage the influence and attention of the 10th National Games to increase brand value, and use their power to build their own brands. Its hot publicity and competition is also a major aspect of the 10th National Games. Among them, Xtep (China) Co., Ltd., which has formed a big alliance with the 10th National Games, has attracted much attention.

It is understood that with the help of the Ten-Match Business Opportunities, Xtep is actively promoting its products. Following the opening of the Xtep National Games in Xinjiekou Department Store, the specialty store of the Special Olympics has emerged as a nationwide specialty store. It is reported that in addition to sales of special sports footwear, sport shoes, sports caps, sports bags, souvenirs, and sports equipment that are popular in the season, these stores also sell special gifts for the 10th National Games. , souvenirs, mascots. As a “prelude” to the special brand promotion, the specialty store is not only a window for the 10th National Games and businesses to display and promote, but also a platform for sports spirit and sports enthusiasts to communicate, and it also meets the needs of the majority of sports enthusiasts for the 10th National Games souvenir collection. Claim.

In addition, according to the relevant person in charge of the Xtep Marketing Center, Xtep will share the 10th National Games with its social audiences to better interact with them. The Xtep Company will invest 50 million in organizing the 10th National Games to help the Mission. From June 28 onwards, special events at the Tenth National Games Stores across the country can participate in the “Banhuo Ten Thousand, Special Steps” event. By then, 500 lucky consumers will participate in special events together with Xtep on October 9th. The opening ceremony of the 10th National Games in Jiangsu also had the opportunity to have a close contact with Emperor Nicholas Tse in Nanjing. Its unit value will be as high as 5,000 yuan. In addition, there are exquisite mobile phones, 10 games package, 10th National Games commemorative products lucky distribution.

Experts believe that behind the scenes the heroes' "screaming cheers" has become a beautiful Landscape outside the 10th National Games, and as the event continues to heat up, it will undoubtedly ignite off-market shopping. The prelude to the tenth game has been played and it will be even more exciting both on the court and off the court.