Will heat up the jeans? "Black Technology" opens the wave of winter clothing!

会升温的牛仔裤? “黑科技”开启冬季服饰的热力浪潮!

It’s time for winter, although jeans are an indispensable item for all seasons, but as the weather gets colder, you have to wear long trousers and even trousers, which will become a “star” to keep your jeans look good. ". Especially in the southern regions where there is no heat and no heating, "Would you like to have a temperature?" seems to be a constant topic in the cold season. Is there any way to solve this "difficult problem", let us bravely say no to the autumn pants in the cold winter? The birth of new technology finally gave the correct answer - THERMOLITE® INFRARED infrared technology and the well-known LYCRA ® (Leica®) fiber makes it possible to have a warm, warm, and warm cowboy!

Let's first come to the black technology of this heat value explosion table. We all know that the principle of the insulation of clothes is that it uses the air between the fibers to form an insulating layer, which blocks the heat conduction between the human body and the outside world, and slows the convection of the human body temperature and the outside cold air in the cold season, giving a comfortable and warm feeling. The THERMOLITE® technology in the field of insulation materials is specially designed with hollow fibers to help isolate the outside cold air. The application of THERMOLITE® technology extends from the outdoors to the denim sector, and consumers can find it on the line of many well-known denim brands. The structure of the hollow fiber slows down the convection of the cold air of the human body and the outside world, retains more heat in the body, and its light characteristics make the winter denim singles farewell to the bloated and cumbersome feeling.

Today's THERMOLITE® INFRARED infrared technology with the protagonist's aura, on the basis of THERMOLITE® technology, the cold resistance is upgraded to a higher level, adding special particles, absorbing sunlight and artificial light sources in the near-infrared artificial light source to enhance the temperature of the jeans. For the friends in the southern region who often come in and out of the tide, this technology also has a very practical invisible function: its fiber structure allows you to stay dry and comfortable, free from the "cool" annoyance.

JACK & JONES, the leading fashion and leisure brand, was first authorized to use THERMOLITE®INRARED infrared technology in denim products, and some of its 2017 JEANS INTELLIGENCE collections use this black technology. The combination of the two makes fashion and functionality one, and the wearer can easily enjoy the warmth at any time. At the same time, the full range also contains LYCRA® fiber, making the cowboy more comfortable and smart. With such a warming jeans, you will have a comfortable style in the cold weather, no longer compromise to low temperatures.

In order to allow consumers to experience new products in a more interesting way in the first time, from November 10th to November 14th, “JACK & JONES Warm House” will be held in Xixi Impression City, Hangzhou, so that 10,000 consumers will have zero distance contact. The special material jeans and the interactive game that symbolizes infrared energy, feel the innovative fusion of THERMOLITE® INFRARED infrared technology, Lycra® fiber, and JACK & JONES denim collection. Consumers experience the warmth and comfort of THERMOLITE® INFRARED infrared technology and LYCRA® fiber through the interactive process of heat-collecting inductive games, OLED technology display screens, thermal photos, etc. In the early winter, there is also online interaction. The game allows more consumers across the country to participate in the event remotely.

JACK & JONES denim products using THERMOLITE® INFRARED technology have been launched in the JACK & JONES national stores in mid-October 2017. Come and feel the black technology to bring this winter, the most practical and warmest gift!

THERMOLITE® and LYCRA® are trademarks owned by INVISTA. As one of the world's largest integrated producers of chemical intermediates, polymers and fibers, INVISTA owns major brands such as LYCRA®, COOLMAX®, THERMOLITE®, CORDURA®, STAINMASTER® and ANTRON®. INVISTA has advanced technology in the fields of nylon, spandex and polyester. Its products are widely used in a wide range of daily necessities such as clothing, carpets and auto parts. Headquartered in the United States, INVISTA operates in more than 20 countries around the world, with a total workforce of approximately 10,000.

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